The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By Seb Joseph, News editor

January 12, 2016 | 2 min read

Skinny, an agency founded by former executives from CHI & Partners and Leo Burnett, is launching its first work for estate agents Your Move.

The Manchester-based start-up has devised an awareness push that trumpets its client’s scale in a 30-second TV spot called ‘Crowd’. It follows a Your Move estate agent as she walks through a town centre to visit a property and is followed a host of potential property buyers, a concept designed to encapsulate the wide-ranging appeal of its portfolio.

“We’ve thoroughly enjoyed working with Skinny and believe we have developed an insightful and impactful campaign that will bring significant benefits to not only our business but our customers too,” said Louise Hudson, marketing director at Your Move.

“The appeal of Skinny is that they allow their clients direct contact with the creative director so nothing is lost in translation and decisions about the campaign and TV advertisement were made more quickly. Having creative and production under one roof made for a smoother process with a better result at the end of it.”

That streamlined approach is a core part of the agency’s proposition to companies after it launched in 2015 with Farm Foods and Acorn Insurance as clients alongside Your Move. Its founded by former creative director at CHI & Partners Tony Durston and TV executive Nicki Casey.