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National Gallery on the hunt for agencies as it plots brand and digital overhaul

London's National Gallery is planning to overhaul its brand and digital offering and is seeking designers to consolidate the brand's proposition and develop concepts for new digital products.

The £80,000 branding brief calls for an agency with experience of "working with major heritage brands in producing high quality and personalised content," while a wayfinding redesign brief asks for agency with experience of "designing exceptional navigation solutions for public spaces". 

A digital agency is also being sought to develop design concepts for a new website and other digital products as part of the Gallery's New Digital Services programme (NDS), which has been created to deliver the National Gallery's latest digital objectives. 

Three seperate teams are being sought for the work. 

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