Online sailing company hires Rooster PR to boost profile

Rooster PR, which started out as a travel PR company but has diversified into more mainstream clients, will look to establish the brand as a unique, affordable option for anyone wanting to book a sailing holiday.

“We are delighted to announce our appointment by Antlos, a truly innovative business that will change the way boating holidays are booked in the future,” said James Brooke, managing director of Rooster PR. “With a history of working for online challenger brands coupled with our extensive personal knowledge of the sailing industry, the team is looking forward to communicating Antlos’ unique proposition and to driving impactful consumer coverage.”

Ieva Strupule, chief commercial officer at Antlos said; “With an innovative online model and proven demand for affordable boating holidays, we are looking forward to working with Rooster to communicate Antlos’ unique offering and mission to disrupt an antiquated industry.”

Maritime and coastal tourism has grown to be worth in excess of £130 billion, making up 11 per cent of the global tourism market annually. With that growth expected to continue, Rooster’s work with Antlos will look to educate the media, and in turn consumers, about the misperceptions of boating holidays being too expensive and only for the wealthy. Launched online in May 2015, Antlos is on a mission to make boating holidays affordable and accessible to everyone.

Antlos appointed Rooster PR without a pitch, following consultation with RAR.