Upon the tragic news of music and fashion icon David Bowie's passing, a sweeping reaction hit Twitter from many in the music industry distraught at the loss.
A small number of brands followed suit to pay tribute to Bowie, who himself had a brief spell in advertising as a junior visualiser in 1963 - which he was less than fond of.
Many fashion outlets made the obligatory nod to Bowie’s sizable impact on the industry.
— Diesel (@DIESEL) January 11, 2016
— Vera Wang (@VeraWangGang) January 11, 2016
— Marc Jacobs (@marcjacobs) January 11, 2016
— Superdry (@Superdry) January 11, 2016
— Missguided (@Missguided) January 11, 2016
— MR PORTER (@MRPORTERLIVE) January 11, 2016
However, a number of more general brands found time to pay homage to Ziggy Stardust.
— Yahoo (@Yahoo) January 11, 2016
— Google Play (@GooglePlay) January 11, 2016
— Comedy Central UK (@ComedyCentralUK) January 11, 2016
— Virgin Galactic (@virgingalactic) January 11, 2016
— VisitBritain (@VisitBritain) January 11, 2016
Breast Cancer Care
— Breast Cancer Care (@BCCare) January 11, 2016
Universal Music UK
— Universal Music UK (@UMusicuk) January 11, 2016
— Rightmove (@rightmove) January 11, 2016
— Heathrow Airport (@HeathrowAirport) January 11, 2016
— BBC News (UK) (@BBCNews) January 11, 2016
And finally, early on Monday a Scottish radio host accidentally announced the death of David Cameron instead of David Bowie in an on-air gaffe.
Alternatively, Dom Burch, senior director for marketing innovation and new revenue at Asda, in his Thought of the Day column for The Drum, stated that Bowie’s domination of headlines – and Twitter feeds – indicates “how revered he was by so many”.
Is it tasteful for brands to get involved in discussions following high profile deaths such as that of David Bowie's?