How brands mourned David Bowie on Twitter: Diesel, Vera Wang, Marc Jacobs, Superdry and more
Upon the tragic news of music and fashion icon David Bowie's passing, a sweeping reaction hit Twitter from many in the music industry distraught at the loss.
A small number of brands followed suit to pay tribute to Bowie, who himself had a brief spell in advertising as a junior visualiser in 1963 - which he was less than fond of.
Many fashion outlets made the obligatory nod to Bowie’s sizable impact on the industry.
Diesel
RIP #DavidBowie the man. The myth and the legend will live on forever pic.twitter.com/la44zqZRkv
— Diesel (@DIESEL) January 11, 2016
Vera Wang
The world has lost a genius. Let the legacy live on. #davidbowie David Bowie photographed by… https://t.co/utHP12b6wx
— Vera Wang (@VeraWangGang) January 11, 2016
Marc Jacobs
I'm not a prophet or a stone aged man, just a mortal with potential of a superman. I'm living on. ⚡️ RIP #DavidBowie pic.twitter.com/7fmj3mPkA8
— Marc Jacobs (@marcjacobs) January 11, 2016
SuperDry
"I don't know where I'm going from here, but I promise it won't be boring." #DavidBowie pic.twitter.com/Z4ZV76AhWZ
— Superdry (@Superdry) January 11, 2016
Missguided
I don't know where I'm going from here, but I promise it won't be boring... RIP #DavidBowie pic.twitter.com/tZlToqSoFM
— Missguided (@Missguided) January 11, 2016
Mr Porter
We lost a legend today. RIP #DavidBowie pic.twitter.com/1467XZIdSa
— MR PORTER (@MRPORTERLIVE) January 11, 2016
However, a number of more general brands found time to pay homage to Ziggy Stardust.
Yahoo
To say #DavidBowie will be missed is an understatement: https://t.co/PftBjd7Osr via @YahooMusic #RIPDavidBowie pic.twitter.com/2dusmnSXVL
— Yahoo (@Yahoo) January 11, 2016
Google Play
The stars look very different today. RIP, #DavidBowie pic.twitter.com/T6vnrxmYZh
— Google Play (@GooglePlay) January 11, 2016
Comedy Central
He was full of surprises. #DavidBowie #Zoolander pic.twitter.com/vOstWeWeCp
— Comedy Central UK (@ComedyCentralUK) January 11, 2016
Virgin Galactic
Remembering the original Starman who explored the wonders of space through song https://t.co/gbwP2DxJ3J #DavidBowie
— Virgin Galactic (@virgingalactic) January 11, 2016
Visit Britain
Paying tribute to the late #DavidBowie today, one of Britain's all time greatest artists. https://t.co/N8Pz5Ph3fl
— VisitBritain (@VisitBritain) January 11, 2016
Breast Cancer Care
Today we are inspired by the wonderful words of #DavidBowie. You are our heroes, not for one day but every day pic.twitter.com/ORRLRGIMMe
— Breast Cancer Care (@BCCare) January 11, 2016
Universal Music UK
Sad news about the loss of #DavidBowie . His influence and legacy will live on pic.twitter.com/7JrTQHzAR1
— Universal Music UK (@UMusicuk) January 11, 2016
Rightmove
but you’ll be a legend, always #DavidBowie pic.twitter.com/A8e2VziTkA
— Rightmove (@rightmove) January 11, 2016
Heathrow Airport
“Ground control to Major Tom.” Thank you for the music and genius #DavidBowie, from all of us at Heathrow! pic.twitter.com/hJ1JduXYUM
— Heathrow Airport (@HeathrowAirport) January 11, 2016
BT Tower
Rest in Peace David Bowie - London's BT Tower in tribute to a music legend https://t.co/YWBFcf4arX https://t.co/t3ty3rX8Ix
— BBC News (UK) (@BBCNews) January 11, 2016
And finally, early on Monday a Scottish radio host accidentally announced the death of David Cameron instead of David Bowie in an on-air gaffe.
Alternatively, Dom Burch, senior director for marketing innovation and new revenue at Asda, in his Thought of the Day column for The Drum, stated that Bowie’s domination of headlines – and Twitter feeds – indicates “how revered he was by so many”.
Is it tasteful for brands to get involved in discussions following high profile deaths such as that of David Bowie's?