Hearst Magazines UK revamps digital team for Elle and Cosmopolitan to grow digital audiences

Hearst Magazines UK has today announced key senior digital appointments at its magazine brands Elle and Cosmopolitan.

Natasha Bird, former editor-in-chief of Yahoo Style, has been appointed content editor of Elle UK. She previously held the title of head of lifestyle for Yahoo UK and editor of XWHY Magazine. Within her new role, she will drive further digital innovation for the brand.

Bibby Sowray has been appointed digital news and features editor and will manage daily news content for ElleUK.com. She previously held the title of fashion news and features editor for The Telegraph, and junior editor of Vogue.com.

Claire Hodgson has been promoted to the role of digital editor of Cosmopolitan UK, who was previously the acting digital editor, news & entertainment editor and senior writer for the magazine. Claire will oversee the day-to-day running of Cosmopolitan.co.uk and Cosmopolitan’s Snapchat Discover channel. Cosmopolitan claims its digital audience has grown more than 135% in the last year, thanks largely to its launch on Snapchat’s Discover platform in September last year.

Cosmopolitan.co.uk has moved to Hearst’s propriety technology platform, MediaOS, with Elle UK soon to follow. The platform allows editorial teams access to up-to-the-minute audience insight and provides consumers with a better user experience.

Darren Goldsby, chief digital officer of Hearst Magazines UK, says: “Our focus on our digital business and delivering what our consumers want online and on mobile means we are now a top 25 digital network in the UK. These appointments ensure that we are in an excellent position to further expand the growth of both ELLEUK.com andCosmopolitan.co.uk. Natasha, Bibby and Claire bring a wealth of experience to our influential brands and I am looking forward to working with them.”

Jessica Goodfellow

The Drum's media reporter covering everything from publishing, TV, social media, radio and technology.

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