Amazon rolls out campaign in UK and Germany to show how fast its shopping app is

Amazon has rolled out a campaign in the UK and Germany to plug the speed of its shopping app, supporting the well-received Prime adverts which launched last year to show how quick it is to check out and get items within 24 hours.

Running with the tagline ‘Thought it. Bought It’, the creative – from agency Lucky Generals – takes on the same tone as its Prime adverts.

In the first spot, a woman doing yoga notices a man hunched up on the mat and is reminded of a roast turkey before the ad quickly cuts to her using a meat thermometer she's bought with the app.

In the second ad, a waitress sees a diner's hooped earrings and thinks of curtain rings before the ad cuts to show she's bought them via the app.

The campaign aims to get across the speed and spontaneity of the app and how it can help people as they notice everyday things and are reminded of products that they want to buy.

The ads air will air in the UK and Germany tonight (11 January) with further executions due to follow later in the month.

It’s the latest campaign to come from Lucky Generals for Amazon after the agency won the account in August 2014. The tongue-in-cheek spot it created featuring Jeremy Clarkson shortly after he was sacked by the BBC helped the Fire Stick it was promoting become Amazon's fastest-selling device ever, in the UK.

Jennifer Faull

Jen Faull is Brands Editor at The Drum. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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