Burberry has announced its arrival on Apple TV and will mark the occasion with the app's first ever fashion show livestream.
The fashion brand, winner of The Drum's most creative brand in the New Year's honours list, will livestream its menswear show at London’s Kensington Gardens on 11 January on Apple TV.
The event will also include a live performance by Mercury Prize winner, Benjamin Clementine as part of Burberry's Acoustic films- an initiative to support emerging British musicians.
The Burberry app will offer access to a collection of the Burberry Acoustic films, , highlights from the brand’s previous shows and Burberry beauty tutorials by the brands make-up Artistic Consultant, Wendy Rowe. Throughout the year Burberry has promised to update the app with additional live moments and exclusive content.
The launch of the app and the inaugural live stream fashion show continues Burberry's strides to reach its audience through Apple. In September 2013 it collaborated with Apple using the iPhone 5s to capture and share images, video and live stream content, before, during and after its SS14 Womenswear show.
In September 2015, the fashion brand again partnered with Apple to became the first global brand to launch a dedicated channel on Apple Music.