Vine co-founder launches Peach, here's what you need to know

Vine co-founder Dom Hofmann has launched new app Peach but what is it? Who is it for? And do we really need another messaging app? Here's five things you need to know about the newest social media platform.

  • Hofmann described Peach as a "fun, simple way to keep up with friends and be yourself". A bit like a mix of Twitter and Slack, users create an account and handle before adding friends. On Peach users view a stream of updates from connections, tapping posts to reveal more.
  • Peach is centred around 'magic words' such as gif, shout, draw etc. Typing 'here' for example, users can add their current location and 'song' enables the app to recognise what you're listening to and add a link for your follows to open the track in Spotify or Apple Music.
  • Peach has been quickly taken over by people using celebrity names such as Taylor Swift, Tila Tequilla, The Rock and Tim Cook.
  • Peach features variations of Facebook's 'poke' feature to get other users attention. Users can wave, 'boop' or blow a kiss with each variation accompanied with a corresponding emoji. You can also 'hiss' or 'put a ring' on a friend as well as 'quarantine' them should they be getting on your nerves.
  • At present Peach is only available as an iOS app and for US phone numbers. Upon launch there has been some technical issues.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian