Sony attempts to trademark 'Let's Play'

Sony has filed a trademark with the US Patent Trademark office for the term 'Let's Play'.

The trademark entry was discovered by users on NeoGaf following a registration attempt by parent company Sony Computer Entertainment America last October which, according to the application, wants to cover the "electronic transmission and streaming of video games via global and local computer networks; streaming of audio, visual, and audiovisual material via global and local computer networks."

However, reveals Sony has yet to be granted copyright of the term as the office continues investigations into its intended use.

According to reports on Engadget - pre-YouTube - numerous 'Let's Play' threads exist on gaming forum Something Awful, some dating back over ten years. YouTube channel 'Let's Play' also has over three million subscribers UK toy retailer Smyths also uses the phrase 'Hey, Let's Play' in its TV advertising.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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