Ad of the Day: Beagle Street - Life Insurance, Simply Done

Online life insurance provider Beagle Street has taken to TV screens to encourage more people to take coverage.

Working with VCCP, the agency behind Compare the Market’s iconic meerkats, Beagle Street introduces audiences to a loyal, yet overprotective, talking dog Jeremy.

The first in a series of ads - 'Trousers' - sees Jeremy remove any risk to his owner John’s life by throwing out all of his trousers after hearing that people have died from a number of trouser-related accidents.


Agency: VCCP Blue

Executive Creative Director: Darren Bailes

Art Director: Stephen Misir

Copywriter: Javier Romartinez

Additional Credits: Agency Producer: Larissa Miola

Account Director: Kirsten Farkas

Planner: George Everett

Production Company: Rattling Stick

Director: Danny Kleinman

Producer: Johnnie Frankel

Post Production: Finish

Audio: Ben Leaves @ Grand Central

Media agency: MEC

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian