YouTube’s Robert Kyncl says digital video will trump TV by 2020

Digital video will overtake television by the end of the decade according to YouTube's chief business officer Robert Kyncl speaking at the Consumer Electronics Show (CES).

While Kyncl pointed to mobile viewing and virtual reality as drivers of the shift to digital, he also said his prediction is based on lower TV audiences.

He cited a Nielsen study that came out last month that said TV viewing peaked in the 2009-2010 season and has been declining ever since.

According to YouTube, the number of hours people spend watching its videos has increased by 60 per cent year-over-year, the fastest growth it has seen in two years.

The number of hours people spend watching YouTube videos on mobile has risen 100 per cent year-over-year.

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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