NFL set to live-stream all London games, is in talks with Google and Apple

The NFL is planning to live-stream the three games that are set to be played in London next season, and both Google and Apple are in talks with the league to buy the streaming rights, sources familiar with the matter told Reuters.

It’s unclear if the NFL is looking to sell the streaming rights to all three games as a package or individually, according to Reuters.

If Apple or Google win the rights, it would be a first for both companies. Last year, the NFL partnered with Yahoo to stream a game between the Buffalo Bills and Jacksonville Jaguars in London, which marked the first time a digital company streamed a game free of charge.

According to Yahoo, the game drew in 15.2 million viewers total; however, it is worth noting that Yahoo auto-played the stream to anyone who visited its homepage.

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she oversees creativity coverage in North & South America and runs The Drum’s weekly “US Creative Works” roundup. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal and has interviewed dozens of creatives for The Drum’s “What does it take to be a great creative?” video series.

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