| posted by

NFL set to live-stream all London games, is in talks with Google and Apple

The NFL is planning to live-stream the three games that are set to be played in London next season, and both Google and Apple are in talks with the league to buy the streaming rights, sources familiar with the matter told Reuters.

It’s unclear if the NFL is looking to sell the streaming rights to all three games as a package or individually, according to Reuters.

If Apple or Google win the rights, it would be a first for both companies. Last year, the NFL partnered with Yahoo to stream a game between the Buffalo Bills and Jacksonville Jaguars in London, which marked the first time a digital company streamed a game free of charge.

According to Yahoo, the game drew in 15.2 million viewers total; however, it is worth noting that Yahoo auto-played the stream to anyone who visited its homepage. 

Featured by The Drum