NFL set to live-stream all London games, is in talks with Google and Apple

The NFL is planning to live-stream the three games that are set to be played in London next season, and both Google and Apple are in talks with the league to buy the streaming rights, sources familiar with the matter told Reuters.

It’s unclear if the NFL is looking to sell the streaming rights to all three games as a package or individually, according to Reuters.

If Apple or Google win the rights, it would be a first for both companies. Last year, the NFL partnered with Yahoo to stream a game between the Buffalo Bills and Jacksonville Jaguars in London, which marked the first time a digital company streamed a game free of charge.

According to Yahoo, the game drew in 15.2 million viewers total; however, it is worth noting that Yahoo auto-played the stream to anyone who visited its homepage.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

All by Minda