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Comscore

Desktop sales increased six per cent this holiday season

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By Minda Smiley, Reporter

January 8, 2016 | 2 min read

Online desktop sales raked in $56.4bn this holiday season in the US, a six per cent increase from 2014, according to ComScore.

ComScore tracked retail e-commerce spending from desktop computers throughout November and December of 2015. Cyber Monday (Nov. 30) ranked as the heaviest spending day of the year, with more than $2bn in sales from desktops.

Total digital spend for the holidays, or mobile and desktop combined, came to $69.1bn – a 13 per cent increase from 2014’s $61.3bn.

Mobile itself brought in $12.7bn in 2015, according to ComScore’s preliminary estimates – a 59 per cent increase from 2014’s holiday season.

Of the report, ComScore’s chairman emeritus Gian Fulgoni said: “If there is an underlying takeaway from this holiday season, I think it will be remembered as the one where ‘mobile ate brick-and-mortar.’ Mobile became an essential shopping channel nearly doubling desktop in total retail traffic, while seeing growth rates approaching 60 percent year-over-year at the same time that offline retail experienced softness throughout the season. I believe that we’ve seen a paradigm shift in 2016 where the future of retail will increasingly be defined by consumers’ behavior on mobile.”

Overall, mobile made up 18 per cent of digital commerce during November and December of 2015.

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