Welcome to The Drum’s account roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. Here's a look back at what we think you need to know this week.
M&C Saatchi PR
M&C Saatchi PR has been tasked by video game developer and publisher Capcom to assist with the launch of its game Street Fighter V.
The agency will work across experiential, social and traditional to PR the game which is due to launch on 16 February.
The review kicked off in October last year after the ailing supermarket parted ways with agency of nine years DLKW Lowe, which declined to repitch for the £73m business A spokesperson for Morrisons told The Drum the business would comment when the process was finished.
The All England Lawn Tennis Club (AELTC) has appointed of an integrated team of IPG agencies, led by McCann London, to help build and grow the brand of The Championships, Wimbledon, in key markets.
The IPG team consists of McCann London, Octagon and UM, drawing on all marketing disciplines. WME/IMG will continue to act as the AELTC’s exclusive commercial agent.
Story has been reappointed by M&S Bank as its creative agency following a formal tender process, that saw the agency retain the account.
Story has worked with M&S Bank for ten years and will continue to work across the bank’s full product portfolio, including the M&S current accounts, the M&S Credit Card, and its range of loans, savings and general insurance products, as well as its travel money offering.
Birds Eye has appointed digital marketing agency, Recipe, to manage its digital communications in the UK.
The appointment, which has come into effect from 18 December, will see Recipe manage Birds Eye’s digital marketing, across social, content creation and digital execution on brand campaigns.
Sky Store has appointed Telegraph Hill to increase awareness of Sky Store as the home of Pre-Order. The agency will deliver an integrated campaign across social platforms.
Telegraph Hill was selected as the agency for the Sky Store account after a competitive pitch. Its work for Sky Store started in November 2015 and continues through 2016.
Following a competitive pitch creative agency 2am has won children’s museum Eureka’s marketing contract for 2016, which includes the museum’s main promotional brochure.
Florence Symington, head of marketing at Eureka said: “We’re pleased to announce the start of a new relationship with 2am, they impressed us with their playful and imaginative pitch, which a great fit for us here at Eureka! The National Children’s Museum.
Frank PR has been appointed to handle the PR for The Apprentice, Series 11 winner, Joseph Valente. Frank will look after Joseph Valente in a personal capacity as well as handling PR for his business, Impra-Gas. Frank PR has also handled PR for Lord Sugar since 2001.
Solicitors for the Elderly (SFE) has appointed Stand Agency to draw attention to the importance of seeking expert legal advice in later life planning, with a campaign focused on accredited members and reaching consumers.
Stand will be supporting SFE with a proactive press office, along with integrated social and traditional media campaigns.
Red Setter has become the official PR partner of the 2016 DBA Design Effectiveness Awards, marking the first time the DBA has partnered with a PR agency for its flagship awards event.
In the run-up to the event Red Setter will work with the DBA to provide each of the 61 winners with a guide to publicising award wins. Around the event it will be helping several of those winners gain significant media coverage of their awards and work,
FCB Inferno has worked with BMW since winning the UK account in July 2014, rolling out the xDrive campaign for the British market.
With the expanded remit, the creative agency will work more closely with the car marque's Munich HQ-based marketing team to launch the integrated global campaign