Brand Vine Chart: New entries from the FA, Pampers and Intel
Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
Coming out on top this week was the FA, with a vintage clip of Eric Cantona scoring for Manchester United against Sheffield United in 1995? The Vine bolstered the sporting institution's loop count by 2314 per cent.
A campaign illustrating the merits of a good night's sleep earned Pampers US second place, bringing the brand's total loop tally to 3.4m.
And at number three was Intel, which shared an inside look at the world of a 3D painting from the Consumer Electronics Show in Las Vegas.
AOL, Disney and USA Today also made it into the chart this week.