Amazon removes controversial suicide t-shirt after mental health charity backlash

Amazon has found itself the source of contention after a leading mental health charity condemned the company for listing a controversial t-shirt which made light of suicide.

A t-shirt which read ‘suicide watch’ and featured a cartoon of a silhouette standing atop a chair with a noose around their neck while a second figure looked on with a tub of popcorn.

Mental Health charity See Me Scotland pressured Amazon to de-list the t-shirt which it described in a tweet as “highly inappropriate”.

Many people on Twitter joined the charity in denouncing Amazon for selling a t-shirt which adopted an insensitive take on the issue which is so prominent in Scotland.

See Me Scotland also tweeted a link to MegaCotton, the t-shirt creator’s website, so people could complain direct to them as well.

A later tweet from See me Scotland reveals that Amazon responded to the outcry and removed the listing of the t-shirt.

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Tony Connelly

I cover media, marketing and sponsorship news within the sports industry. This includes breaking news as well as writing feature pieces with insights from experts in the sports marketing world.

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