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US Ad of the Week: Boston Bruins ‘Space Camp’

The National Hockey League’s (NHL) Boston Bruins have released an animated video called ‘Space Camp’ that is part of the team’s ongoing ‘The Bear & the Gang’ campaign.

Voted by US Creative Works readers as Ad of the Week, the quirky video features Bruins players and of course ‘The Bear’ as they take off into space.

The video was created by illustrator J.J.Sedelmaier, who is known for his work on Saturday Night Live’s ‘TV Funhouse’ skit and ‘Beavis and Butthead,’ along with Boston-based agency Arnold Worldwide.

‘Space Camp’ is the first in a series of comical short videos created by Sedelmaier that will feature Bruins players including captain Zdeno Chara, Patrice Bergeron and Brad Marchand as they go on adventures.

The videos are meant to resemble classic cartoons like ‘Scooby-Doo,’ marking a shift from past ‘The Bear & The Gang’ films which are more akin to a 1980s sitcom.

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.


Creative Director/Art Director: Travis Robertson
Creative Director/Copywriter: Greg Almeida
Producer: Billy Near
Assistant Producer: Hillary O’Rourke
Business Affairs: Lisa Mercier
Production: J.J. Sedelmaier Productions
Animator: JJ Sedelmaier
EP: Patrice Sedelmaier
Mix: Floodgates Audio LLC
Audio Engineer: Joe Flood
VFX: ArtJail
Head of Production: John Skeffington

Featured by The Drum