Red Bull and ESPN to use Intel wearable technology to create sports content in real-time

Media houses such as ESPN and Red Bull Media House have entered into a major partnership with Intel to use its Intel Curie technology to monitor and feedback real-time performance data from athletes.

For athletes, the data produced will be used to optimise and enhance performance, while media partners can use the data to feed into content in real-time.

The idea is to make sports even more relatable and entertaining for audiences, by providing on-screen statistics about their performance in real-time (see video above).

As part of an announcement at CES, ESPN said it would use the technology for its snowboarding coverage of X Games Aspen 2016 and Red Bull Media House used freerunner Jason Paul to demonstrate how the partnership would play out. Red Bull and Intel created a video to help announce the deal (see above).

Speaking at the announcement, Intel CEO Brian Krzanich, said: “There is a rapidly growing role for technology that is at once transformative, unprecedented and accessible. With people choosing experiences over products more than ever before, Intel technology is a catalyst to making amazing new experiences possible, and ultimately improving the world in which we live.”

For Red Bull Media House, the partnership is part of a wider effort to integrate data into its content creation process. Earlier in the year Red Bull spoke to The Drum about how it was using data in video and how it would be using sporting data to influence its athletes and content.

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Charlotte McEleny

Charlotte McEleny is The Drum's Asia Editor, charged with finding all the interesting industry news and insights from the Asia Pacific region. During her year in Asia, she's covered topics as wide ranging as industry overwork to artificial intelligence, and interviewed top CMOs such as Alibaba's Chris Tung, and world famous creatives such as Rankin.

Based in Singapore, she travels the region regularly, attending and presenting at many top events, such as Spikes, Ad Week Asia and Innovfest.

Prior to her role as Asia Editor, she spent 10 years working across the London marketing trade magazines, even picking up an award for Best Digital Team at the PPA Digital Awards during her spell as digital editor at Marketing.

All by Charlotte