Google UK trades in tweets for barks by hiring a dog to run its Twitter for #WoofWoofWednesday

Barking mad search giant Google UK may have taken its drive for diversity ever-so-slightly too far having recruited a canine to manage its Twitter feed.

Celebrating #WoofWoofWednesday, which was trending on Twitter, the firm handed over the reins to its social network kingdom to a dog in a ballpit much to the glee of social media users.

After a time it became apparent that the dog wasn't the best communicator. For once, social media wasn't concerned with pointing out typos in the tweets. Instead users unanimously demanded the return of the dog.

The learning point here? 2016 is the year brands and publishers abandon human social media curators instead opting for furry mascots. Even the Big Issue got involved in the trend.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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