SunTrust Banks will air its first Super Bowl ad this year
Atlanta-based SunTrust Banks is slated to make its Super Bowl debut this year with a spot that aims to encourage viewers to talk more openly and honestly about financial stressors.
Created by StrawberryFrog’s New York shop and directed by Danta Ariola, the ad will air during the two-minute warning break in the game’s fourth quarter.
The brand hopes its first national Super Bowl spot, which was shot in several locations across the US, will motivate Americans to have more conversations about their finances and seek the help they need to work towards financial wellness.
Susan Somersille Johnson, chief marketing officer at SunTrust, said of the commercial: "Our Super Bowl ad is a shift from business-as-usual. It's about raising awareness that financial stress is a serious issue and it's time to do something about it. Just like physical fitness, people need inspiration and support to tackle what's holding them back from pursuing a life well spent. Let's start the conversation."
The ad falls under the brand’s ‘Lighting the Way to Financial Well-Being’ tagline.