Sky Store relies on James Bond's popularity to promote pre-order service

Satellite broadcaster Sky wants to position its digital downloads and rental service Sky Store as the go-to outlet for pre-ordering box office smash-hits, so viewers can enjoy them the moment they are made available to view in the home.

Sky Store appointed content marketing unit Telegraph Hill at the tail-end of last year to help drive awareness for some of the biggest film releases soon to be made available on the service, such as the latest James Bond movie Spectre.

The pair have agreed upon a strategy that will be digitally and content-led, with a strong focus on social media. The latter of which will have a focus on delivering curated animation, images plus video across key social platforms, beginning with the latest James Bond movie starring Daniel Craig.

Kim Cutler, Sky Store digital marketing manager, said, the broadcaster wanted to take advantage of the release of the movie, which proved massively popular with audiences upon its release in UK cinemas.

“The release of Spectre is a great opportunity for us to announce that customers can now Pre-Order movies in Sky Store," she said. "Telegraph Hill’s campaign puts our audience first, bringing our upcoming releases to life with varied and engaging creative perfect for social media”

Barry Pilling, creative director and founder of Telegraph Hill, added: “To develop our campaign, we delved into global social data to gain a deep understanding of the target audience’s behaviour; what emotionally connects people with the most talked about movies and what drives them to purchase them.

"These human insights informed a campaign strategy that will create genuinely engaging creative with premium production and includes Sky Store in conversations around the biggest films.”

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