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New rules to be introduced over cosmetic surgery marketing

The Royal College of Surgeons is to introduce new rules around the marketing of cosmetic surgery such as breast implants.

According to the Sunday Times, doctors will face being struck off for conducting procedures that are inappropriately marketed.

They will be told they may not provide services as a prize nor use promotional tactics such as discounts or refer-a-friend offers.

The broadsheet reports that the new rules coincide with a rise in British women crowdfunding breast implants using the website, where users can raise 'donations' by posting photos and videos of themselves.

The site has 5,500 donor accounts, with 919 in Britain.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff