The Drum recently sat down with Rob Reilly, who joined McCann last year as global creative chairman, to talk about what he thinks it takes to be a great creative in today’s environment.
Reilly said the key to creating your best work is to constantly focus on “outworking, outthinking and out-caring.”
He said creatives who actually care about the success of their clients will end up making their best work.
“It’s much easier to make great work when you believe in what you’re selling,” he said. “It’s up to us to find the thing that is inspiring and motivating. It’s not on the clients to make better products.”
Before joining McCann, Reilly spent more than ten years at Crispin Porter + Bogusky.
The full interview can be viewed above. See what Ogilvy & Mather's worldwide chief creative officer Tham Khai Meng said when we asked him the same question earlier this year at Cannes.