What does it take to be a great creative? McCann's Rob Reilly

The Drum recently sat down with Rob Reilly, who joined McCann last year as global creative chairman, to talk about what he thinks it takes to be a great creative in today’s environment.

Reilly said the key to creating your best work is to constantly focus on “outworking, outthinking and out-caring.”

He said creatives who actually care about the success of their clients will end up making their best work.

“It’s much easier to make great work when you believe in what you’re selling,” he said. “It’s up to us to find the thing that is inspiring and motivating. It’s not on the clients to make better products.”

Before joining McCann, Reilly spent more than ten years at Crispin Porter + Bogusky.

The full interview can be viewed above. See what Ogilvy & Mather's worldwide chief creative officer Tham Khai Meng said when we asked him the same question earlier this year at Cannes.

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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