John Lewis boasts Christmas Day online sales boost
John Lewis has claimed that it saw 10.7 per cent increase in online Christmas Day orders as consumers spend big over the festive holidays.
Ahead of scenes of chaos for Boxing Day sales on the High Street, where millions of shoppers descended on shops across the UK to spend an estimated £3.74bn and take advantage of the sales discounts, John Lewis issued it’s Christmas day shopping figures, which also saw an 11 per cent increase in traffic to its website year-on-year.
According to a report released by the retailer, John Lewis saw an increase of 17.7 per cent in annual orders during the first hour of its clearance sale which began on Christmas Eve with three quarters of traffic being generated through smartphones and tablets.
The figures follow the success of the retailer’s annual Christmas campaign, which this year was entitled ‘Man on the Moon’. Craig Inglis, chief marketer for John Lewis spoke to The Drum about the success of the companies marketing strategy earlier this year.