The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

December 26, 2015 | 2 min read

After all the stress of preparing for the winter holidays, this advert for Center Parcs feels like a great anti dote.

Featuring the every day lives of a family of 'Urban Bears' as they realise the need to get back to nature at the English family resort, it's hard not to appreciate the sentiment during the holiday season as thoughts turn towards going back to work.

The Bears themselves are excellently realised but it's the overall message that really resonates throughout the advert.

Credits

Agency: Brothers & Sisters

Executive Creative Director: Andy Fowler

Creative Director: Malcolm Duffy, Indy Selvarajah

Additional Credits: Senior TV Producer: Jennifer Kennedy

Senior Business Director: Katie Jackson

Senior Account Manager: Susie Seldon

Planner: Matilda Ruffle

Media Planning and Buying: Blue449

Social Content and Engagement: Make it Rain

Director: Ben Liam Jones

Production Company: Mustard

Producer: Nick Papworth

Editor: Elena De Palma

Post Production/VFX: Electric Theatre Collective

Lead CG: Dean Robinson, Rich Thomas

Lead Flame: Ryan Knowles

Nukes: James Belch, Bernardo Varelo, Alex Prod’Homme

Producer: Sian Jenkins

Music Company: Leland

Sound: Grand Central

Sound Designer: Tom Pugh

Soundtrack: True Colours, Ben Madeley

Center Parcs

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