Ad of the Day: Center Parcs - Bears
After all the stress of preparing for the winter holidays, this advert for Center Parcs feels like a great anti dote.
Featuring the every day lives of a family of 'Urban Bears' as they realise the need to get back to nature at the English family resort, it's hard not to appreciate the sentiment during the holiday season as thoughts turn towards going back to work.
The Bears themselves are excellently realised but it's the overall message that really resonates throughout the advert.
Credits
Agency: Brothers & Sisters
Executive Creative Director: Andy Fowler
Creative Director: Malcolm Duffy, Indy Selvarajah
Additional Credits: Senior TV Producer: Jennifer Kennedy
Senior Business Director: Katie Jackson
Senior Account Manager: Susie Seldon
Planner: Matilda Ruffle
Media Planning and Buying: Blue449
Social Content and Engagement: Make it Rain
Director: Ben Liam Jones
Production Company: Mustard
Producer: Nick Papworth
Editor: Elena De Palma
Post Production/VFX: Electric Theatre Collective
Lead CG: Dean Robinson, Rich Thomas
Lead Flame: Ryan Knowles
Nukes: James Belch, Bernardo Varelo, Alex Prod’Homme
Producer: Sian Jenkins
Music Company: Leland
Sound: Grand Central
Sound Designer: Tom Pugh
Soundtrack: True Colours, Ben Madeley