Gill appoints Chapter as lead strategic and creative agency
Gill, the global marine and sportswear brand, has appointed Chapter as its lead strategic and creative agency.
The appointment will see Chapter create a new suite of communications, including press and online advertising, a series of new retail catalogues and buyer’s guides, plus general marketing support for all future product ranges.
John Deverill, managing director at Gill, said: “Chapter demonstrated a deep understanding of the Gill brand, presenting a creative strategy that perfectly embodies our ethos. We have already built a unique and collaborative relationship with the team and look forward to developing the Gill brand with them going forward.”
Ricky Neault, director at Chapter, said: “Gill is a British brand we have always admired. Their commitment to product design and innovation is staggering and we were blown away by the level of technical know-how combined with a true integrity that goes into everything they do. We leapt at the chance to work with Gill and want to match their passion in everything we create - producing marketing that lives up to the huge capability of the products.”
Midlands-based Chapter was recently purchased by the Mission Marketing Group in a £5m deal.
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