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2015’s Top Ten most emotional TV moments on Twitter revealed

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By Jessica Goodfellow, Media Reporter

December 22, 2015 | 5 min read

Telegraph Hill revealed today the top ten most emotionally resonant TV moments of 2015.

The advertising agency gathered data to create the list by closely monitoring over a billion Twitter conversations. The exchanges were scanned to identify specific moments within TV broadcasts that sparked discussion and real emotional impact on social media.

The emotions incited by the top TV moments were then identified. The emotions shared most were those of shock and surprise, suggesting that the UK public is most expressive when shown unexpected conclusions or plot twists.

Chris Moon, head of insights & analytics, Telegraph Hill says: “The power of storytelling has taken a hold, with drama coming into its own this year. A year of plot twists and surprising outcomes led the UK to really take to second-screen viewing, reacting to the twists and turns on social media.”

“Gone are the days of only being able to watch TV at a scheduled transmission time. Audiences now interact with shows before, during and after they’ve aired, giving series a longer lifespan than ever before. It’s these extended moments that present a new opportunity for both brands and broadcasters to interact with their audience through smart, creative content.”

Without further ado, the most shared TV moments of 2015:

[WARNING: contains spoilers]

1) Jon Snow’s death in Game of Thrones

Tweets: 687,871

Emotion: Shock

A defining moment in the drama, and one that incited a huge mass media reaction. UK viewers immediately took to Twitter to share their reactions to the most talked about TV moment of 2015.

2) Bobby revealed as Lucy Beale’s killer in live EastEnders episode

Tweets: 534,671

Emotion: A mixture of shock and disappointment

EastEnders aired a live ‘who killed Lucy Beale’ episode in February at their 30th anniversary mark. The episode was watched by 12 million viewers after building up to the moment for a year. The revelation of the killer incited both shock and disappointed, with many arguing over the plausibility of the killer.

3) Olly Murs announcing the exit of Monica Michael early

Tweets: 464,443

Emotion: Humour

Olly Murs, in his first year at co-presenting The X Factor, made a shocking blunder on the live show when he announced that contestant Monica Michael was leaving the show before going to the Deadlock section. The country took to Twitter to discuss the live blunder, with ‘I’m getting sacked in the morning’ and ‘Sorry Simon’ being the two most shared phrases.

4) Louis Tomlinson appears as guest judge on The X Factor

Tweets: 434,018

Emotion: Excitement

One Direction member Louis Tomlinson appeared as a guest judge on The X Factor, the very show that first formed the hit boyband. Their fanbase, named ‘Directioners’, took to Twitter to express their excitement at his surprise appearance.

5) Katie Price enters Celebrity Big Brother

Tweets: 276,137

Emotion: Excitement and anticipation

While this year’s Celebrity Big Brother already gathered a high volume of online conversation, driven primarily by the presence of Katie Hopkins, the entrance of Katie Price, who has previously made fame on I’m A Celebrity, was the tipping point on Twitter.

6) The revelation of Davros’ background story in Doctor Who

Tweets: 164,788

Emotion: Shock

The opening episode of the new Doctor Who series saw the Doctor faced with a fatal dilemma of whether to spare the life of his mortal enemy, Davros. Fans tweeted lines of dialogue throughout the episode, with ‘Davros. My name is Davros’ the most popular quote.

7) Stannis sacrifices his young daughter Princess Shireen in Game of Thrones

Tweets: 161,964

Emotion: Shock and disgust

Due to the popularity of the hit drama, Game of Thrones gains a second entry at number 7, this time inciting powerful emotions of shock and disgust as Princess Shireen was graphically sacrificed by her father Stannis.

8) Nadiya Hussain wins Great British Bake Off

Tweets: 143,253

Emotion: Happiness

The crowning of Nadiya Hussain as Great British Bake Off winner incited a myriad of responses from the media and viewers of the show. Despite pot-stirring by the media, responses on Twitter were predominantly happy, focusing on the positive side of Nadiya’s triumph. Social media responses have made Nadiya the most popular winner of Great British Bake Off to date.

9) Lady C eats a testicle in I’m A Celebrity

Tweets: 137,160

Emotion: Joy and humour

Need I say more.

10) Jeremy Clarkson’s last Top Gear

Tweets: 129,124

Emotion: Celebratory and sadness

Jeremy Clarkson’s final run as Top Gear presenter, after being dropped by the BBC following a string of bad press, incited many opposing responses. Conversations on Twitter in the lead up to the episode centred around anger and controversy, descending into both sadness and celebration at the close of Clarkson and co’s final episode.

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