Star Wars on track to break opening weekend records
Disney is on track to smash opening weekend records as fans flock to cinemas for Star Wars: The Force Awakens.
Disney estimated it had hit $125m (£81m) in US and Canadian ticket sales on Friday and projected a potential record-breaking $225m (£151m) on Sunday. It has already overtaken records set during the release of Harry Potter films and, if estimates are accurate, the latest episode in the Star Wars franchise could beat the $208.8m record set by Jurassic World earlier this year.
According to social analysis by Amobee , on the films release there were nearly 1.3 million tweets mentioning Star Wars with Twitter sentiment being 25 per cent Positive, 63 per cent Neutral, and 12 per cent Negative.
However, Amobee suggested that the sentiment that was Negative was primarily around people who have no intention of seeing Star Wars being annoyed others are talking about it so much or people upset that people on Twitter are posting spoilers.
Analysing the tweets by people who had already seen the film, sentiment on December 17 was 84 per cent Positive, 10 per cent Neutral, and six per cent Negative.
However, talk of spoilers is dominating much of the conversation. Between November 18 - December 18; 25 per cent of all global digital content engagement around the word 'Spoiler' was related to The Force Awakens.
Looking at December 17 specifically, there were 138,465 Tweets during the day mentioning Star Wars Spoiler.