Eurosport teams up with Bode Miller to provide Discovery VR experience for Alpine Skiing World Cup

Henner Herwig Jürgens is the Managing Director and Cofounder of VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing.

To accompany the Alpine Skiing World Cup stop in Beaver Creek, USA, from December 4 through 6, 2015, pan-European sports network Eurosport teamed up with Bode Miller to let winter sports fans experience what it is like to step into the skis of a professional alpine skier flying down the famous "Birds of Prey" course. In a 360° video on Facebook, which was produced in collaboration with Discovery VR and released on December 4, fans can now exclusively experience the downhill course from Miller's point of view.

The virtual reality video experience takes fans closer to the action than ever before. To produce the video, two GoPro cameras and a 220° fish eye lens were attached to each ski stick. Bode Miller, who is not competing in the 2015/16 World Cup, performed the run exclusively for Eurosport.

During the 360° virtual reality journey downhill, users can click and drag or move their mobile device in any direction to look around. The video is also available in the Discovery VR app. Within the first 48hours, the video generated more than 350,000 views on Facebook and was shared over 7,000 times.

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