Pedro Avery named Havas Sports & Entertainment chief as Lucien Boyer heads to Vivendi
Pedro Avery will lead Havas Sports & Entertainment as chief executive, succeeding Lucien Boyer who is set to become chief marketing officer at Vivendi Village.
Avery will continue in his role of group managing director Havas Media Group UK and CEO Arena Media UK when his appointment to the sports and entertainment division becomes effective as of 1 January 2016.
Havas said this will provide an important bridge for clients looking for joined-up thinking between advertising and sports and entertainment.
In the new role, Avery will be supported by a global team led by Jérôme de Chaunac managing director of Havas Sports & Entertainment, who has been promoted from the position of chief operating officer, and Fredda Hurwitz, global chief strategy officer.
Yannick Bolloré, Havas CEO, commented: “I would like to congratulate Pedro on his new role. He is an experienced leader who knows our business extremely well. Pedro and his team will work alongside myself and the Executive Committee to foster a better integration of Havas Sports and Entertainment within the Group while designing the future of our offering and strengthening our global leadership position in the world of content, entertainment and sports.
“I would like to thank Lucien for his hard work and dedication over the past 15 years and wish him all the best in his new role at Vivendi."
At Vivendi, owner of French TV group Canal+, Boyer has been charnged with accelerating the development of integrated marketing offers within the Group.