Car commercials are often boring and unrealistic, or so vague that you’re left wondering what the spot even had to do with cars. Mercedes-Benz recognized that they have an asset many brands dream of, nostalgia.
There are approximately forty-five 1962 Mercedes-Benz 300 d’s out there. Robert and Janet Eng’s “Mercedes-Adenauer,” is one of them. The above video from Mercedes-Benz's Vimeo channel shows JG Francis from Mercedes Motoring restoring the car in addition to emotional story of how important this car is to the family.
By the time you reach the end of the film you’re left with a wonderful story of a family heirloom that’s also a piece of art. Even better, Mercedes-Benz was able to show how well their product works even after fifty years.
Stay tuned as we feature another creative video from a brand in next week's column. Vimeo’s mission is to empower creators to make, share and sell amazing videos directly to viewers worldwide, in the highest quality possible and with no interruptive advertising. Vimeo is home to the world’s leading video creators and the hundreds of millions of viewers who love them.