Wieden + Kennedy tops YouTube's 2015 Creative Agency Leaderboard
To mark the year's best creative work, YouTube has published the 2015 Creative Agency Leaderboard with Wieden + Kennedy topping the list, with the agency's work for brands including EA Sports, Nike and KFC all winning plaudits.
The independent creative shop appeared a total of eight times in the YouTube Creative Agency Leaderboard throughout 2015, with the agency awarded a Gold Standing by the Google-owned video sharing service for a variety of clients, with its FIFA 16 - Play Beautiful ad for EA Sports ranked as number 1.
The ad features top-flight footballers including Barcelona striker Lionel Messi, plus his Argentina team mate and Manchester City striker Sergio Aguero, being filmed using CGI to underline how life-like the action in the video game is.
Also included in the creative agency rankings is TBWA\Media Arts Lab, which won a Silver Standing, totalling seven inclusions throughout 2015 for multiple executions promoting Apple's range of wares, including several ads shot using an iPhone 6.
Bronze Standing winners included Barton F. Graf, plus GoPro Original Productions - both agencies merited six inclusions in the list throughout 2015 - with the latter's efforts proving animals plus great creative ideas a hit with YouTube audiences.