US Creative Work: Featuring TBWA\Chiat\Day, Hustle, Havas Worldwide Chicago & more
Welcome to US Creative Department.
Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.
It will give you, the reader, the chance to decide what is best.
You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week.'
Submit your vote before Wednesday December 16 to guarantee your vote has been counted.
To submit work for future publication contact Minda Smiley. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative
TBWA\Chiat\Day: Netflix 'The List'
Brand: Netflix
Title: The List
Agency: TBWA\Chiat\Day
Agency Website: http://tbwachiatday.com/
Executive Creative Director: Fabio Costa
Creative Directors: Matthew Woodhams-Roberts, Dave Horton
Additional Credits: Director of Production: Peter Bassett
Producer: Kristin McCarron
Managing Director: Peter Ravailhe
Brand Leader: Tyra Hillsten
Brand Director: Sarah Lamberson
Brand Manager: Desiree Perez
Director of Digital and Social Strategy: Rohit Thawani
Planning Director: Gary Klugman
Senior Digital Strategist: Emilie Arrive
Digital Strategist: Lauren Maddox
Senior Business Affairs Manager: Mimi Hirsch
Production Company: Biscuit
Director: Clay Weiner
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Lisa Stockdale
Editorial: Rock Paper Scissors
Editor: Christjan Jordan
Assistant Editor: Pieter Viljoen
Executive Producer: Carr Schilling
Producer: Remy Foxx
Visual Effects: Framestore
Executive Producer: Dez (Derek) Macleod Veilleux
Creative Director, Visual Effects Supervisor: Ben West
Senior Producer: Andy McLintock
2-D Lead: J.D. Yepes
3-D Lead: Mike Bain
Commercials Producer: Scott Boyajan
Telecine: Company 3
Senior Colorist: Dave Hussey
Sound Design: Stimmung
Sound Design: Gus Koven
Producer: Kristina Iwankiw
Executive Producer: Ceinwyn Clark
Mix: Eleven
Mixer: Jeff Payne
Assistant Mixer: AJ Murillo
Producer: Dawn Redmann
Executive Producer: Suzanne Hollingshead
Published: December 2015
Short Description: Netflix's humorous spot sees a woman go into slight depression after she's done binge watching a show and doesn't know what to watch next. Her boyfriend tries to console her by telling her all of the different shows available on Netflix. After listing dozens of options, she asks him, "What was the first one you said? Let's watch that."
Hustle: Beats by Dre 'Tracy Morgan in A Christmas Miracle'
Brand: Beats By Dre
Title: Tracy Morgan in A Christmas Miracle
Agency: Hustle
Agency Website: http://www.rga.com/about/locations/los-angeles/
Executive Creative Director: Taras Wayner
Group Creative Director: Will Esparza
Group Creative Director: Zach Hilder
Writer/Screenplay: Zach Hilder
Additional Credits: Global Account Director: Romain Naegelen
Executive Production Director: Alissa Webb
Account Director: Lexi Vonderlieth
Senior Producer: Brandon Waters
Planning Director: Poppy Thorpe
Production Company: Hungry Man
Director: Bryan Buckley
Managing Partner/EP: Kevin Byrne
EP/Director of Sales: Dan Duffy
Executive Producer: Mino Jarjoura
Executive Producer: Nancy Hacohen
Producer: Julianne Maloney
Editorial Company: PS 260
Editor: Adam Epstein
Editor: JJ Lask
Asst Editor: Matt Posey
Executive Producer: Zarina Mak
Producer: Evann Borgman
Colour: The Mill
Colorist: Josh Bohoskey (NY)
Executive Producer: Dee Allen
Colorist: Greg Reese (LA)
Executive Producer: Thatcher Peterson
FINISHING + Product Cards
PS 260
Flame Artist: Margaret Yang
Executive Producer: Zarina Mak
Brickyard VFX
Flame Artist: Mandy Sorenson
Executive Producer: Diana Young
JAMM Visual EFX
CG Supervisor: Andy Boyd
Flame Artist: Patrick Munoz
Executive Producer: Asher Edwards
Production Coordinator: Ashley Greyson
Mix: Plush (NY)
Mixer: Rob Fielack
Director of Operations: Dana Villarreal
LIME Studios (LA)
Mixer: Rohan Young
Executive Producer: Susie Boyajan
Published: December 2015
Short Description: Tracy Morgan stars in a Christmas spot for Beats by Dre where the comedian jokes about the fact that he couldn't be naughty over the past year because he was in a coma following a car crash last year.
1 Trick Pony: Taft’s Ale House 'Liquid Advent'
Brand: Taft’s Ale House
Title: Liquid Advent
Agency: 1 Trick Pony
Agency Website: 1trickpony.com
Creative: 1 Trick Pony
Photographer: 1 Trick Pony
Silkscreening: The PR1NT Shop at 1 Trick Pony
Can Printing: Mossberg & Company
Published: December 2015
Short Description: "1 Trick Pony named, branded and designed the packaging for this limited-edition, holiday release from Taft's Ale House. The chocolate porter was given the name, Liquid Advent, to pay homage to the Ale House’s location in a renovated church in the historic Over-the-Rhine neighborhood of Cincinnati, OH. And what fun is advent without without an Advent Calend— rather, case."
Mullen Lowe: Zappos 'Zappos Loves Hanover'
Brand: Zappos
Title: Zappos Loves Hanover
Agency: Mullen Lowe
Agency Website: http://www.mullenloweus.com/
Managing Partner, Chief Creative Officer: Mark Wenneker
EVP, Executive Creative Director/Art: Tim Vaccarino
EVP, Executive Creative Director/Copy: Dave Weist
Associative Creative Director/Art: Lisa Mathisen
Associative Creative Director/Copy: Nick Mathisen
Art Director: Mauricio Perez
Copywriter: Sarah Schmid
Additional Credits: SVP, Executive Director Integrated Production: Liza Near
Producer: Eric Skvirsky
VP, Director of Business Affairs: Kim Burns
Broadcast Production Manager: Caitlin Gould
Editor: Peter Bowring
Editor: Nick Brecken
Director/DP: Matthew Mckee
Filmmaker: Jonathon Millman
Filmmaker: Zack Richard
Filmmaker: Matthew Wilton
Project Manager: Christina Gratton
Print Producer: AJ Hodgson
SVP, Group Account Director: Kelly Burke
Account Director: Megan Oxland
Account Supervisor: Alexandra Roberts
Account Executive: Meaghan Quinn
Composer: Marlon Doucette
Published: December 2015
Short Description: According to online retailer Zappos, the small town of Hanover, NH is full of the brand's "fiercely loyal customers." To thank its fans, Zappos sent a crew of more than 30 employees to Hanover to drop off nearly 1,900 boxes of goodies at every doorstep in the town. Residents received boxes full of products like headphones, backpacks and warm-weather gear ahead of winter.
Wieden + Kennedy Portland: Verizon 'Home'
Brand: Verizon
Title: Home
Agency: Wieden + Kennedy Portland
Agency Website: https://www.wk.com/work/from/portland
Creative Directors: Aaron Allen / Jason Kreher
Copywriter: Alex Romans
Art Director: John Dwight
Additional Credits: Producer: Kevin Diller / Shannon Worley / Endy Hedman
Production Company: Stink USA
Director: John Hillcoat
Executive Producer: James Cunningham
Line Producer: Aris McGarry
Director of Photography: Dmitri Karakatsanis
Editorial Company: Exile
Editor: Kirk Baxter
Post Producer: Rebecca Baker
Post Executive Producer: CL Weaver
VFX Company: Saint
VFX Supervisor: Rob Trent
Flame Artist: Miles Essmiller
VFX Producer: Kristina Thoegersen
Executive Producer: Helen Park
Song: "I'm Right Here" by Theodore Shapiro
Mix Company: Eleven Sound
Mixer: Jeff Payne
Published: November 2015
Short Description: Verizon has rolled out an ad that encourages viewers to shut off their cell phones for a bit and spend some quality time with loved ones this holiday season. In the video, stressed and tired travelers are seen heading home for the holidays. Kids stare at screens in the back of cars and a young woman uses her phone to stay entertained during a long bus ride.
At the end, a voiceover says: “This time of year, it’s good to have America’s most reliable network from the moment you need it until the moment you don’t.” As she speaks, family members greet one another and someone is seen powering down their smartphone.
Little Big Brands: Little Spoon Identity and Package Design
Brand: Little Spoon Organic
Title: Little Spoon Identity and Package Design
Agency: Little Big Brands
Agency Website: www.littlebigbrands.com
Creative Director: John Nunziato
Additional Credits: Little Big Brands Design Team
Published: November 2015
Short Description: Little Spoon, a new fresh baby food brand that launched this fall, enlisted the help of Little Big Brands to create packaging for its product. Each flavor has its own "food geometry" that highlights its ingredients in a colorful and playful manner. The cup, lid and spoon are recyclable.
Leo Burnett Chicago: Beanie Babies 'Peek-A-Boos'
Brand: Beanie Babies
Title: Peek-A-Boos
Agency: Leo Burnett Chicago
Agency Website: http://www.leoburnett.us/chicago/
Associate Creative Directors: Brandon Crockett, Angela Paris
Art Director: Jill Solarcyk
Additional Credits: Senior Vice President Executive Producer: Denis Giroux
Producer: Kimberly Cowie
Senior Business Manager: Elvena Dowd
Senior Talent Manager: Linda Yuen
Talent Manager: Regina Gomez
Managing Account Director: Catherine Davis
Vice President Account Director: Jennifer Klopf
Account Supervisor: Meredith Metzl
Account Executive: Abu Ngauja
Account Manager: Sue Rickey
Vice President, Senior Attorney: Laura Cooney
Director, Commercial Clearance: Thomas Clark
Production Company: Slim Pictures
Director: Karen Cunningham
Executive Producer: Tom Weissferdt
Producer: Pat Harris
Chad Gray: Office Manager
Post Production: Optimus
Producer: Tracy Spera
Editor: Aaron Porzel
Audio Production: Comma
Senior Composer Creative Director: Pete Schmidt
Published: November 2015
Short Description: Ty Inc.'s Beanie Babies debuted its first-ever television spot in its 29 year history on Black Friday. Created by Leo Burnett Chicago, the ad promotes the toy maker's newest plush animals. These 'Peek-A-Boos' can hold your phone upright while you play games or talk on FaceTime.
Havas Worldwide Chicago: Hefty 'Biffles'
Brand: Hefty
Title: Biffles
Agency: Havas Worldwide Chicago
Agency Website: http://chi.havasworldwide.com/
Chief Creative Officer: Jason Peterson
Group Creative Director: Ecole Weinstein
Creative Director: Shelby Georgis
Copywriter: Matt Bush, Ellie Brzezenski
Art Director: Carolyn Tubekis
Co-Head of Production, North America: Dave Evans
Executive Producer: Brigette Whisnant
Producer: Jordan Sider
Group Account Director: Lisa Evia
Account Executive: Caitlin Kennedy
Production Company: One Thousand Percent
Director(s): Antonio Santos, Phil Pinto
DP: Sam Wootton
Producer: Kris Rey-Talley, John Condne
Post Production: Studio 6 Chicago
Executive Producer: Lauren Shawe
Producer: Jordan Sider
Editor: Kelsey Moher
Senior Audio Engineer: CRC, Mark Ruff
Color Grade: Elliot Rudmann, NOLO Digital
CG Graphics: Feral Motion Design /Jon Gallo
Music: Audio Network / Jason Bowld and Colin Duran
Havas Media
Group Account Director: Vanessa Watts
Account Director: Bethany Whipple
Account Director: Liz Gaydos
Media Supervisor: Jenny Lazaroff
Media Planner: Briggs Horn
Media Assistant: Lauren Tamm
Director, Socialyse: Liz Brock
Published: November 2015
Short Description: To promote Hefty's 'Ultimate Crack Resistant Party Cups,' the brand has rolled out a spot that features a mom sitting at a table wrapping presents while reminiscing about how she and her “biffles” got "ridonk" the night before at an ugly sweater party. The video is part of the brand's "#PartyHardMoms" video campaign.
Anagrama: Bokeria Brand Identity and Design
Brand: Bokeria
Title: Brand Identity and Design
Agency: Anagrama
Agency Website: anagrama.com
Photographer: Caroga
Published: December 2015
Short Description: "Bokeria is a restaurant inspired in Mediterranean cuisine in the city of Split, Croatia. The restaurant is known for serving high quality dishes and top wine selection to visitors, resulting in an experience similar to being at home. Bokeria offers its own product line, each elaborated inside their kitchen with the flavours that distinguish them. The restaurant is directed to tourists who are looking for a good meal and a comfortable and unique place with a homelike mood.
We created an identity system where the brand reflects its singularity across different elements. We designed a typographic logo that reflects the modern and trendsetting culinary concept while a series of stamps complement and unify the different variety of meats and flavours, while always maintaining the brand’s sincere and classic feel.The color palette is based on warm tones such as brown, yellow, gold, and they contrast against the colder tones such as the blue to keep the balance between freshness and quality. The pattern that complements the brand applications was designed to remind us of family home-cooked meals."
SS+K: Comcast 'Language' and 'Code'
Comcast - Code from SS+K on Vimeo.
Comcast - Language from SS+K on Vimeo.
Brand: Comcast
Titles: 'Language' and 'Code
Agency: SS+K
Agency Website: http://www.ssk.com/
Partner, Co-Founder: Lenny Stern
Partner, Chief Creative Officer: Bobby Hershfield
Writer: Francesca Chabrier
Art Director: Ivan Djayaputra
Additional Credits: Director of Production + Innovation: John Swartz
Sr. Producer, video: Brendan O’Malley
Sr. Producer, art: Jamie Appelbaum
Studio Director: Richard Shemo
Business Manager: Sarah Giarraffa
Account Director: Alex Neophytou
Account Supervisor: Christina D’Angelo
Production Company: Assembly Films
Director/DP: Jorn Haagen
Executive Producer: Gloria Colangelo
Executive Producer: Becky Donahue
Producer: David Feikens
AD: Otis Fun
Casting: Elsie Stark, Stark Naked Casting
Editorial: Bikini Editorial
Editor: Avi Oron
Assistant Editor: Gustavo Roman
Post Executive Producer: Gina Pagano
Post Producer: Ruganzu Howard
Visual FX/Flame: Meggen Burdick & Alan Neidorf
Color: Nice Shoes
Colorist: Chris Ryan
Sound: Sonic Union
Mixer: Rob McIver
Studio Director: Justine Cortale
Published: December 2015
Short Description: To create awareness around one of Comcast's biggest corporate social responsibility initiatives, Internet Essentials, SS+K created two spots that show how kids can benefit from access to the internet.. Internet Essentials offers broadband internet for $9.95/month and access to a $149 computer to low-income families. The videos feature two real kids, not actors, and were shot in one take.