Tandem Bank appoints Mr. President to oversee creative account
Creative Agency Mr. President has been appointed to oversee the communications strategy of Tandem Bank through 2016.
The digital bank is amongst a new wave of banks aiming to shake-up the sector with a technology focused approach that aims to hand greater autonomy to customers.
The self-styled ‘good bank’ was formed by technology investors Ricky Knox and Matt Cooper, co-founder of Capital One, with a view to capitalizing on new data and mobile technologies as well as the flagging reputation of established banks.
Claire Hynes, managing partner from Mr. President, commented: “Tandem are set to transform banking. By questioning everything, they're finding bold new ways to develop a genuinely good business within in a previously unloved sector. We're thrilled to be working with them."