Everything You Need to Know - Episode six: the agency of the future

The sixth and final episode of Everything You Need to Know - About Programmatic, in association with The Trade Desk, explores how programmatic is shaping the agency of the future.

In a world of programmatic, real-time bidding, big data, social, mobile and video, agency structures are being forced to change to keep pace.

The episode discusses how the move from a media-centric experience to a cross-device, consumer-centric journey requires a different type of agency.

It is the last episode in a series that has covered every aspect of programmatic advertising, from private marketplaces and optimsation to video advertising.

Everything You Need to Know - About Programmatic, in association with The Trade Desk, is the first in a new EYNTK series designed to help viewers quickly get up to speed with some of the most important issues in today’s marketing industry.

EYNTK is designed to offer people a way to find out everything they need to know about each crucial subject in one short film, something they can watch in the back of a taxi on the way to their next crucial meeting on the subject.

That’s why each episode is filmed in the back of a London black cab.

The next series of Everything You Need to Know launches in early 2016. The entire first series, Everything You Need to Know - About Programmatic, in association with The Trade Desk, is available to view at its dedicated hub.

Justin Pearse

Managing Director of The Drum's content marketing agency The Drum Works and member of BIMA's executive committee. Former editor of New Media Age.

All by Justin