Cascades Named Most Responsible Organization in Quebec, Looks to B2B Marketer to Break Into the US Market
Environmental awareness and best practices are key selling points in B2B marketing, and when a Canadian company hoping to break into the U.S. market wins awards, it is important to note that a campaign is clearly working well for the company's overall objectives.
Cascades is the fourth-largest largest tissue paper manufacturer in North America, producing paper hand towels, paper towels, bathroom tissue, facial tissue, napkins and wipers, and also designing dispensers for its tissue products.
This week, it was awared the EnviroLys award in Quebec, Canada and was named the most responsible organization by Quebecers for a fifth consecutive year. The EnviroLys awards recognize companies in the environment sector and although the company produces, converts and markets packaging and tissue products composed of recycled fibers they continue to deliver the innovative products that make them a stand out - like a solar field at their company headquarters.
JCascades won for its Alain-Lemaire Solar Park, a huge solar field that will enable the company to reduce its natural gas consumption thanks to the solar energy collected by a powerful concentrated solar power system.
As a leading Canadian paper products company, Cascades had also tasked Slack & Company, an award winning B2B marketing agency based in Chicago, with the job of introducing them to the U.S. market. Slack & Company took the initial step by going the trade show route with the launch of Cascades new antibacterial towel-dispenser product.
The goal, according to Slack & Company's case study was to get people talking about Cascades at the janitorial/sanitation industry’s annual International Sanitary Supply Associations tradeshow, to raise awareness among distributors and get them excited about a fresh new offering for their customers.
The agency's strategy to get Cascades talking to key market segments, including education, food service, industrial/manufacturing and more about the spread of germs and the costs of illness to schools and businesses alike worked. The results netted nearly 100 qualified leads, that included decision makers from the top distributors in the US. Slack & Company deemed it a successful launch for Cascades efforts to reach the US Market.
By all accounts, the push into the U.S. Market continues as the company announced it will make a presentation this week to a group of institutional investors at the Bank of America Merrill Lynch Paper, Packaging and Builders Conference to be held in Boston, Mass.