Socialbakers research: TiVo uses largest number of promoted Facebook posts of online TV platforms
TiVo promotes the largest share of Facebook posts of any of the online TV platforms according to research conducted by Socialbakers for The Drum's Found Remote panel in New York.
The Social TV 2016 panel, at 1000Heads offices, drew on research of how online TV brands used paid social media to promote their content.
TiVo, it was found shared 28 per cent of its Facebook posts, the largest number over its competitors, and generated the largest share of interactions from Promoted Posts at 86 per cent.
Despite this, Amazon Fire still had the largest Facebook following with 1.4 million followers, garnered from posting largely tech-based posts and comments.
Meanwhile, Rocku had the largest following on Twitter of all the platforms, posting a mix of links to upcoming shows and hardware posts which attract user comments from those encountering hardware problems - even though the company also hosts a live troubleshooting channel through Facebook.
Meanwhile, although it only launched less than a year ago, Sling TV has over 120,000 followers on Twitter and Facebook.
According to Socialbakers, Sling posts four times more frequently on Facebook than its closest key competitor - Roku.
Sling’s Twitter channel, which mainly posts about upcoming shows and competitions, was found to generate the lowest number of interactions per 1000 followers of all key competitors.
Meanwhile the Go90 app which was released by Verizon in November, is second only to Sling in terms of the number of page/profile interactions on Facebook, despite the small size of its community.
On Twitter, it's short-form video posts about high profile, exclusive content such as Live Earth, Kanye West’s 808’s and Heartbreak concert drove high levels of engagement from the Go90 community.
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