US Creative Work: Featuring Ogilvy & Mather Chicago, The Variable, BBH New York & more
Welcome to US Creative Department.
Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.
It will give you, the reader, the chance to decide what is best.
You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week.'
Submit your vote before Wednesday December 9 to guarantee your vote has been counted.
To submit work for future publication contact Minda Smiley. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative
Ogilvy & Mather Chicago: Huggies 'Baby's First Feast'
Brand: Huggies
Title: Baby’s First Feast
Agency: Ogilvy & Mather Chicago
Agency Website: http://www.ogilvy.com/
Creative Directors: Dave Metcalf and Chris Turner
Art Director: Pat Seidel
Copywriter: Chris Rose
Additional Credits: Paid Media: Mindshare
Earned Media Outreach: Edelman
Published: November 2015
Short Description: 'Baby’s First Feast' shows a number of babies making a mess while they enjoy their first Thanksgiving meal. The song 'In the Hall of the Mountain King' by Edvard Grieg plays in the background. The video promotes the diaper brand's wipes.
The Variable: Lowes Foods '#BeFull'
Lowes Foods Holiday from The Variable on Vimeo.
Brand: Lowes Foods
Title: #BeFull
Agency: The Variable
Agency Website: http://thevariable.com/
Chief Creative Officer: Joe Parrish
ACD/Art Director: David Jones
Senior Copywriter: Gary Bostwick
Senior Designer: Matt Cook
Director of Account Management: David Mullen
Account Supervisor: Jodi Dias
Short Description: Lowes Foods' one-minute TV commercial is part of the brand's '#BeFull' campaign that aims to highlight both the quirky and sentimental family moments that take place during the holidays. In addition to the spot, The Variable also co-wrote and released a holiday song with the band 'My Double, My Brother' and launched an app called WishFULL that helps people ask their loved ones for a gift of donation to the local food bank.
Leo Burnett Chicago: Purina 'Nick'
Brand: Purina Dog Chow
Title: Nick
Agency: Leo Burnett Chicago
Agency Website: http://www.leoburnett.us/chicago/
Executive Creative Director: Mikal Pittman / Britt Nolan
Art Director: Bhavik Gajjar
Copywriter: Matt Mortimer
Additional Credits: Executive Producer: Mary Cheney
Senior Producer: Ross Greenblat
EVP, Account Director: Cliff Schwandner
Senior Account Executive: Becca Wilson
Account Executive: Andi Della Chiesa
Production Company: Native Content
Director: Tony Franklin
Executive Producer: Amy Turner
Director of Photography: Steve Holm
Still Photographer: Josh Maready
Editorial: Cutters
Editor: Jacob Kuehl
Producer: Patrick Casey
Finishing/Color: Steve Woods @ Flavor
Audio Production: Another Country
Engineer: Drew Weir
Executive Producer: Tim Konn
Music Company: Mutant Jukebox Limited
Published: November 2015
Short Description: Purina has launched a campaign called 'I Make Dog Chow' that aims to put a spotlight on the real Americans who take pride in working for the company. The first spot, called 'Nick,' profiles a Denver-based employee who works in Dog Chow's production facility as he describes his love for his own dog, Khloe. The ad debuted on November 28 and will air during live TV specials throughout December including NBC's 'The Wiz Live!' and The Voice finale. Additional creative featuring other employees around the country as well as packaging redesigns is set to roll out in early 2016.
BBH New York: JBL Wireless Headphones '#CordFail'
Brand: JBL Wireless Headphones
Title: #CordFail
Agency: BBH New York
Agency Website: http://www.bartleboglehegarty.com/newyork/
Creative Chairman: John Patroulis
Chief Creative Officer: Ari Weiss
Executive Creative Director: Gerard Caputo
Copywriter: Evan Benedetto
Art Director: Daniel Burke
Head of Integrated Production & Technology: Carey Head
Head of Content Production: Kate Morrison
Senior Content Producer: Ryan Chong
Chief Strategy Officer: Sarah Watson
Strategist: Angela Sun
Communications Strategist: Megan Piro
Account Director: Alex Monger
Account Executive: Kerry Callaghan
Head of Business Affairs: Sean McGee
Work Editorial NY
Editorial: Cass Vanini
Senior Producer: Sari Resnick
Assistant Editor: Trevor Myers
PA/Runner: Chris Delarenal
VFK Partner: Blacksmith
Executive Producer: Charlotte Arnold
VFX Supervisor: Iwan Zwarts
2D Lead: Iwan Zwarts
Compositor: Dan DiFelice
CG Lead: Tom Bussell
CG Artist: Teemu Eramaa
CG Artist / Windmill Lane: Lucas Georgescu
CG Artist / Windmill Lane: Fred Burdy
CG Artist / Windmill Lane: Richard Merrigan
Producer / Windmill Lane: Cliodhna Long
Trace VFX: Rotoscoping
Telecine: Sixteen 19
Colorist: Andrew Francis
Colorist: Mark Gethin
Producer: Quinn Orear
Final DCP: MPC
Music: Q Department
Sound Design: Henryboy
Sound Designer: Bill Chesley
Executive Producer: Kate Gibson
Audio Mixing: Sound Lounge
Partner/Mixer: Tom Jucarone
Audio Producer: Mike Gullo
Production Company: Smuggler
Director: Guy Shelmerdine
Executive Producer: Patrick Milling Smith
Executive Producer: Brian Carmody
Executive Producer: Allison Kunzman
Producer: Grace Bodie
Director of Photography: Sebastian Pfaffenbichler
Published: November 2015
Short Description: Viewers see the negative consequences that wired headphones can have for their wearers in a new spot promoting JBL Everest's wireless pair. The humorous spot depicts a chain reaction of disastrous events that begins when a man's headphone wires become caught in the door handle of a coffee shop.
Derby Content: S'well 'Hydration Magic’
Brand: S'well
Title: Hydration Magic
Agency: Derby Content
Agency Website: http://www.derbycontent.com/
Director & Editor: John Poliquin
Production Company: Derby Content, New York
Executive Producer: Mary Crosse
Senior Producer/Post Producer: Rebecca Niles
Producer: Richard Schwab
Published: November 2015
Short Description: Stainless steel water bottle brand S'well has rolled out its first-ever ad. The video will run online to showcase the bottle "in a chic, yet innovative way." Called ‘Hydration Magic,' the short film aims to convey feelings of optimism, joy, fashion and magic.
Ogilvy & Mather New York: UPS 'Wrapping vs. Packing'
Brand: UPS
Title: Wrapping vs. Packing
Agency: Ogilvy & Mather New York
Agency Website: http://www.ogilvy.com/
CCO, Ogilvy One NY: Alfonso Marian
Group CD: Jerry Dugan
Group CD: Chris Curry
ACD: Parker Sims
ACD: Melissa Hoke
Additional Credits: Chief Production Officer : Matt Bonin
Exec. Dir. Content Production: Jenny Gadd
Sr. Producer: Howard Howell
Producer: Laura Lepre
Business Affairs Manager: Libby Fine
Music Producer: Michael Freeman
Exec. Group Director: Gosia Plewako
Account Supervisor: Dhaval Patel
Production Company: Arts & Sciences
Director: Adam & Dave
DP: Toby Irwin
Head of Production: Christa Skotland
Managing Director: Mal Ward
Executive Producer: Marc Marrie
Producer: Kristin Porter
Editorial House: Mackcut
Editor: Erik Laroi
Asst. Editor: Maria Lee
Producer: Sabina-Elease Utley
Executive Producer: Sasha Hirschfeld
Telecine: CO3
Colorist: Tim Masik
VFX: Method
Sr Flame Artist: Tom Leckie
Post Executive Producer: Alaina Zanotti
Post VFX Supervisor: Doug Luka
Post Producer: Heather Saunders & Brad Wood
Audio House: Music Company - Human
Audio Post: Heard City
Sound Design + Mix: Corey Melious
Published: November 2015
Short Description: UPS has rolled out a humorous spot that shows just how difficult wrapping gifts can be. The brand wants viewers to know that it can help take away some of the holiday stress with its 'Pack & Ship' guarantee.
Mustache Agency: The Climate Reality Project 'World's Easiest Decision'
Brand: The Climate Reality Project
Title: World's Easiest Decision
Agency: Mustache Agency
Agency Website: http://www.mustacheagency.com/
Digital: Tool
Published: October 2015
Short Description: The Mustache Agency and Al Gore's non-profit The Climate Reality Project have created a thought-provoking campaign as many of the world's leaders convene in Paris, France for COP21, an international global warming conference. Called 'World's East Decision,' the four short videos feature a fictional game show that demonstrates how easy it is to choose an environment that has not been ruined by climate change.
JWT New York: Tylenol '#HowWeFamily'
Brand: Tylenol
Title: #HowWeFamily
Agency: JWT New York
Agency Website: https://www.jwt.com/newyork
Executive Creative Director: Eric Weisberg
Creative Director: Christopher Franzese
Art Director: Logan Betsch
Copywriter: Kate Carter
Additional Credits: Planner: Marc Allen
Head of Production: Caroline Coleman
Executive Producer: Heather O’Flynn
Senior Producer: Erika Dutton
Director of Music: Paul Greco
Music Producer: Dan Burt
Project Manager: Tony Depietro
Account Team: Nikhil Chawla, Lindsey Tatgenhorst, Emily McCormick
Editing House: Whitehouse
Music Composer: David Wolfert
Media Planning Agency: J3
Media Buying Agency: OMD
Published: November 2015
Short Description: Johnson & Johnson's Tylenol is continuing its 'How We Family' campaign with a holiday ad that showcases all of the special moments that can happen during this time of year. Whether it's a marriage proposal, a pregnancy announcement, or a soldier returning home, the video aims to show how families and friends come together during the holiday season to celebrate.
Sid Lee: One Drop 'More Firsts'
Brand: One Drop
Title: More Firsts
Agency: Sid Lee
Agency Website: http://sidlee.com/
Executive Creative Director, Partner: Kristian Manchester
Managing Partner LA: Nicolas Van Erum
Strategy Director: Pauline Rosen
Senior Strategist: Paolo Pazzia
Additional Credits: Account Director: Sarah Khouadja-Pichette
Account Executive: Charles Thomas Wolfe
Copywriter: Sarah Di Domenico
Senior Art Director: Jonathan Nicol
Agency Producer: Janie Delorme, Jimmy Lee
Production
Director: David Quinn
Producers: Joan Bell, Liane Thomas, Skin + Bones Films
Director of Photography: Kris Belchevski
Art Director: Andrea Leith
Wardrobe Stylist: Jessica Albania
Editor: Ryan J. Hunt, School Editing
Postproduction: Alter Ego
Sound: BLVD
Published: November 2015
Short Description: International non-profit One Drop has released a sobering short film called 'More Firsts' that aims to shower viewers that for some moms, their baby's first sound. sip, or birthday could also be their last if they do not have access to safe drinking water. It's the organization's first public campaign and encourages viewers to donate at onedrop.org.
Mother New York: Stella Artois 'Under the Stars'
Brand: Stella Artois
Title: Under the Stars
Agency: Mother New York
Agency Website: http://www.mothernewyork.com/
Public Relations: 3pm Agency (Weber Shandwick & PMK-BNC)
Social Media: Vayner Media
Media Buying and Planning: Mediacom
Experiential Marketing: Mosaic
Influencer Relations: Protein
Published: November 2015
Short Description: Singer John Legend has released a song that features his voice along with the sounds of four different stars for Stella Artois' holiday campaign. Called ‘Under the Stars,' the holiday single is meant to pay tribute to the brand’s name since ‘Stella’ means ‘star’ in Latin. The song, which was written by Legend, is meant to “convey the feelings people experience when they gaze at the night sky” according to the beer brand. Since the frequencies by which a star’s brightness changes can be translated into audible noise, Stella Artois enlisted the help of astrophysicist Zoltán Kolláth to analyze the unique sounds of four of them.
Moniker SF: Mita Chocolate Brand Identity & Packaging
Brand: Mita Chocolate
Title: Brand Identity & Packaging System
Agency: Moniker
Agency Website: http://www.monikerSF.com
Creative Director: Brent Couchman
Photographer: Vanessa Chu
Published: November 2015
Short Description: Moniker SF designed Mita Chocolate's packaging using line-inspired graphics and colorful hues to attract the buyer and differentiate each flavor.
Campbell Ewald: Covered California 'Moments'
Brand: Covered California
Title: Moments
Agency: Campbell Ewald
Agency Website: http://www.c-e.com/
Chief Creative Officer: Mark Simon
Executive Creative Director: Jo Shoesmith
Art Director: Vanessa Witter
Copywriter: Nick Driggs
Producers: John Haggerty
Management Supervisor: Elsa Caceres
Published: November 2015
Short Description: Health insurance marketplace Covered California has rolled out an ad called 'Moments' that features the tagline “It’s more than just health care — it’s life care." In the slow-motion video, the themes of life & death, sickness & health, and love & heartbreak are explored in an effort to remind viewers that the insurer can help no matter what the circumstances are.