Macmillan’s Hilary Cross lands at British Council as director of strategy and engagement
The former top marketer at Macmillan Cancer Support Hilary Cross has taken up a new role at The British Council, the UK’s international organisation for cultural relations and education.
From January 2016 Cross will join the executive board as director of strategy and engagement, reporting to chief executive Sir Ciarán Devane. She will have overall responsibility for the strategic direction of its marketing, communications and external relations.
“I am extremely thrilled to be joining the British Council at a time when the impact and influence of cultural relations is becoming increasingly important across the world,” she said.
“Working with my senior colleagues and my team I look forward to further demonstrating the positive difference that the British Council makes to the stability, security and influence both of the UK and the countries in which it operates."
Devane added that Cross has a proven track record in delivering high impact and integrated strategies which he hopes she will bring to the British Cross to deliver long-term and sustainable value in UK and globally.
Cross announced she would leave Macmillan earlier this year having spent over eight years leading its marketing, communications, policy and public affairs functions.
During her tenure at the charity, the brand was named the Marketing Society’s Brand of the Year in 2014 while Cross was shortlisted for Marketing Leader of the Year 2015.