kate spade new york appoints 7thingsmedia to lead search marketing in Europe
Global lifestyle brand kate spade new york has appointed digital media agency 7thingsmedia to lead the brand’s search marketing strategy in Europe.
The London, New York & Singapore-based agency will devise a digital media strategy for the luxury brand in Europe to then execute immediately across the PPC and SEO channels, while planning further affiliate, mobile and display activity in 2016.
After a pitch process the independent agency was selected due to their evidence-based recommendations and projections for future success for the brand, plus all backed up by impressive case studies within luxury, lifestyle and high-street retailers.
Matthew Wilkinson, business director at 7thingsmedia, said: “As an agency committed to leading change for growth, we’re delighted to be working with kate spade new york to scale their activity. Due to their unparalleled brand character we can’t wait to unlock further potential.”
7thingsmedia were recently awarded the “Best use of SEO within Retail” at The Drum’s Search Awards in June and also picked up the “Grand Prix” title at The Digital Trading Awards in April 2015.
The agency's clients include boohoo.com, Charlotte Tilbury, French Connection, Graziashop.com, James Villa Holidays, Konga.com and Ted Baker.