Food Lion makes Doner its agency of record
Grocery chain Food Lion has named Doner as its agency of record, tasked with evolving it's brand strategy.
The appointment will see Doner handle integrated marketing planning, targeted advertising campaigns and media planning and buying with immediate effect.
The new creative strategy and a subsequent advertising campaign is expected to roll out during the first quarter of next year.
Meg Ham, president of Food Lion, described Doner as "- strong strategic partner to help it develop its brand strategy.
"From the beginning of the review process, we felt strong chemistry with the Food Lion team and that we were a great fit given their aspirations and our retail expertise," added David DeMuth, president and co-chief executive of Doner.
Mullen was the previous agency of recd for the brand.