The Drum launches research on personalisation in marketing
The Drum has launched a survey of its readers to discover how ready marketers are to provide personalised experiences for their customers.
The market survey will form the basis of The Drum Market Insight Report - Personalisation Edition, in association with Tealium, to be released in 2016. The Report will provide a wealth of insight into the biggest opportunities and strategies employed for personalisation in marketing.
Personalisation is one of the hottest topics in the marketing industry today. Consumers today are living seamlessly across different devices and platforms and today expect a highly personalised experience from brands.
Companies, including McDonalds and British Airways, are increasingly see personalised experiences as key to developing effective marketing.
However challenges remain in developing experiences that are truly personalised to consumers across every medium, online and off.
Launched in partnership Real-time customer data solutions and enterprise tag management company Tealium, the Drum Market Insight - Personalisation Edition will dig into the opportunities and challenges in developing personalised experiences for consumers, and the current use of personalisation campaigns by brands.
To enter the survey, click here.