Creative Work: Star Wars special featuring Campbell's, Toys R Us, Duracell, Royal Mail and more
With the premiere of Star Wars: the Force Awakens just weeks away all areas of the market are being flooded with merchandise and Disney partnership deals.
Take a look at some of this year's campaigns and let us know your favourite by clicking 'Like'. The ad with the most votes will be crowned 'Ad of the Week' next Monday (7 December).
Campbell's: Made for Real, Real Life
A same-sex couple and their son are the focus of Campbell's Star Wars offering. Built around the struggles of feeding a toddler, the spot invokes Darth Vader's illustrious "I am your father" line as part of the brand's wider 'Made for Real, Real Life' campaign.
Agency: BBDO New York
Sephero: BB-8 Droid
Robotics startup Sephero has created a fully functioning droid to bring new character BB-8 to life. Unveiled during the special #ForceFriday retail event, the smart toy can be controlled via a mobile app, tablet or voice recognition. The bot can also deliver video messages and autonomously explore its surroundings.
Agency: Lola Red
Children in Need
The BBC's annual Children in Need Appeal Show featured a Star Wars inspired sketch. On the night Warwick Davis starred along with C-3PO and R2-D2 to search for a worthy winner to trigger the first totaliser of the night.
Duracell: Lightsaber
Duracell has collaborated with Lucasfilm for its 'Lightsaber' campaign which shows the iconic Duracell Bunny battling with the Dark Side. The ad was directed by Wilfred Brimo and stars martial arts choreographer Jan Loukota, who worked on films including Kingsman and Skyfall.
Agency: Lucasfilm and HK Strategies
Toys R Us: Like Father, Like Daughter
Centred around one father's lifelong ambition to get his daughter to love Star Wars as much as he does. Toys R Us' latest spot aims to appeal to parents and children alike. The dad's dream finally comes true when his little girl wields a Sith lightsaber during a shopping trip.
Agency: BBDO Atlanta
HP: Star Wars Notebook
HP has unveiled a fully armed Notebook to mark the release of the latest saga. With a Galactic Empire-inspired design, the computer features a Dark Side decal and is preloaded with rare wallpapers, screen savers, concept art and original trilogy storyboards from the franchise archives.
Agency: Lucasfilm
Walmart: A New Generation Awakens
The film series for Walmart tugs at the heartstrings of parents who grew up with the original Star Wars series. The ads depict adults bonding with children over Walmart's Star Wars merchandise - from a grandfather who talks Jedis with his grandson on the porch to a yoga-obsessed mum showing her daughter how to do the 'downwards Tauntaun'.
Agency: The Martin Agency
Lego: Poe's X-Wing Fighter
Lego's first campaign for 'The Force Awakens' gave a sneak preview of the X-Wing Fighter, controlled by the Resistance's new kid on the block Poe Dameron. The Danish toy company is selling numerous sets as part of its long-standing tie-in with the series and has extended its range to include the newest characters and ships.
Unicef
Lucasfilms and Disney created Force for Change to raise $6m for their beneficiary Unicef. The second phase of the campaign focuses on Unicef’s "Kid Power Initiative,” which uses a tracker band that measures children’s steps and eventually triggers a signal for a packet of food to be sent to a malnourished child.
Kraft Heinz: Great Disturbance
Kraft Heinz has launched limited edition packs of Star Wars-shaped macaroni and cheese, partnering with Rancho Obi-Wan - an organisation that holds the Guinness Record for the largest private Star Wars collection in the world. The supporting TV ads look at the great lengths some fans go to preserve their intergalactic treasures, and are told through the eyes of a young boy who wants to play with his dad's collectables.
Agency: CP+B
Royal Mail: Limited edition Star Wars stamps
Royal Mail has issued a specially designed set of stamps to celebrate the movie's release. The collection, illustrated by British artist Malcolm Tween, features portraits of iconic characters Luke Skywalker, Princess Leia and Darth Vader, alongside some newcomers. The project marks the first ever use of florescent ink on a UK stamp.