UK retailers are set to enjoy a share of the £3bn expected to be spent by shoppers by the end of Cyber Monday.
Following yesterday's Black Friday sale that saw an upsurge of online transactions, retailers participating in the event, which includes Boots, ASOS and Waterstones, will enjoy a total of a predicted £3.2bn that analysts expect will be splurged over the four day event.
Amazon reported its biggest sales day ever in the UK, with more than 7.4 million items being ordered on Friday (27 November), according to the Guardian.
However, some retailers failed to implement learnings from last year's Black Friday and experienced website crashes as swathes of shoppers logged on to snap up a bargain.
John Lewis, Argos and Tesco all experienced down time as their websites struggled to cope with the demand.
Meanwhile, scenes of in store chaos that 2014's sales event produced were not repeated across the UK as consumers favoured online shopping over the high street.