Brand Vine Chart: Waitrose's Christmas turkey outloops brand rivals
Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
Taking the top spot was Waitrose, showing off its finest turkey. The clip of the succulent turkey clocked up a loop increase of 249 per cent for the brand.
I'm a Celebrity scooped second place thanks to a scene uncovering the show's drama as tempers come to a head in the jungle.
And bringing its total loop count up to 87,803 was BBC Three's use of a scene from the trailer of Captain America Civil War.
Amazon, AOL and PSG also made it into the chart this week.