Social Media Branding Twitter

How brands fought for your attention on Twitter #BlackFriday

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By John McCarthy, Opinion Editor

November 27, 2015 | 9 min read

Black Friday is upon us.

Retailers across the world scuffled for attention and cash from consumers as part of the ritualistic madness annually ignited by Black Friday.

The commerce event, which sparks sales, discounts and promotions across many retailers in the West, expectedly gained leverage on Twitter as brands hoped witty content could shift goods.

Below are some of the finest tweets of the day - most of them referenced how Black Friday can bring out the worst in humanity.

MTV UK

Virgin Media

Primark

Red Bull

ITV

Save the Children UK

Manchester City FC

Xbox UK

Dr Pepper

UNiDAYS

Argos

Greggs

Nissan

Coral

Macy’s

Asda dropped the price of its petrol below £1 a litre despite previously promising to avoid the BlackFriday madness.

A fresh change from the ceaseless sales promotions, FatFace announced it will donate 10 per cent of its net profits made on Black Friday period to local charities around the UK.

Ferrari chose not to get involved, instead teasing fans of its supercars.

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