Elle UK’s #MoreWomen campaign wins The Drum Creative Department Live award
Elle UK’s #MoreWomen campaign has won the inaugural The Drum Creative Department Live award.
The campaign was voted for by attendees at this week’s event, which featured the best of this year’s Creative Department work, as selected by The Drum editorial team and partner Workfront, displayed in a gallery show.
Creative Department Live is The Drum’s first live event celebrating the best of the creative work featured in its regular Creative Department reader-voted magazine feature.
Throughout the year, The Drum features the best creative work in advertising, marketing and design in every issue of The Drum, as selected by readers’ votes on thedrum.com.
The Drum’s Creative Department Live event, in association with Workfront, brought this to life with an art gallery-style event displaying the very best of this year’s featured work.
At the event the audience will voted on their favourite work displayed, with Anomaly London’s Elle UK’s #MoreWomen campaign coming top.
Elle UK launched its third annual feminism campaign with the initiative to demonstrate the reality and world-wide prevalence of the glass ceiling.
The #morewomen campaign included an image series and a new editorial film, created by Alex Holder and Alyssa Boni through RSA, showing images of women in the most senior positions of business, media and politics with their male colleagues before the men are then removed from the picture, revealing how few women there really are at the top table.
“The quality of the work displayed at Creative Department Live was really amazing,” said Joanna Betés, Marketing Manager, EMEA, Workfront. “#MoreWomen was such an incredible demonstration of how creativity can help engender real attitudinal change and it’s a fitting winner of the first The Drum Creative Department Live award.”
M&C Saatchi came in second place in the audience vote at Creative Department Live for its ‘Game of Balls’ ad for The Blue Ball Foundation, with Human After All coming in third place for its ad ‘The Big Reveal’ for BAFTA.