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Unilever, Channel 4 and Manning Gottlieb OMD scoop Newsworks planning awards

November 26, 2015 | 2 min read

Unilever, Channel 4 and agencies Manning Gottlieb OMD and Mediacom were among a raft of ad land's finest to scoop the top prizes at this year’s Newsworks Planning Awards.

The accolades were handed out last night (25 November) at the Century Club in a glitzy affair that celebrated a record 94 entries from 23 agencies, covering 62 brands.

Among the winners were Unilever and its agency Mindshare for the Dove Invisible Dry campaign, which won the best topical prize, while Mondelez and PHD landed the omnimedia award. Other winners on the night included Paddy Power and M2M’s Rainbow Laces named best newspaper campaign and Channel 4 and OMD’s Alternative Election Night ad for the chair’s award.

The awards were judged by a panel of 14 client and agency executives, led by Aviva’s group brand director Jan Gooding.

“These case studies demonstrate the best thinking in the business and the ways in which newsbrands are being used to achieve great results,” added Gooding.

“It’s safe to say that creativity and clever thinking is alive and well. Congratulations to the winners – you’ve beaten unbelievable competition and should be extremely chuffed with yourselves."

The winning entries are available at here.

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