The Drum’s 25th November issue - From selling Star Wars to tackling taboo
As the latest Star Wars film approaches release, The Drum looks at the marketing lessons to be learned from one of the most successful franchises in film history. See our other key features from this issue below.
The Token Man
In the latest in a series of interviews encouraging men to join the gender diversity discussion, Diane Young speaks to Sir Martin Sorrell.
Twitter Trump Card
Catching up with the man behind Donald Trump’s social media machine, Justin McConney, director of new media at the Trump Organization.
Tackling Taboo
Despite half the population having them, periods are still a sensitive subject for advertisers. Thankfully, not everyone is content to keep quiet.
Selling Star Wars
The original Star Wars film shook up movie marketing. Charles Lippincott, who was behind its promotion, tells us how things have changed.
Star Wars Creative Department
The best creative work produced to mark the launch of Star Wars: Episode VII.