Christmas Creative Work: Featuring Leo Burnett, CHI & Partners, JWT and more
Welcome to the second installment of our special Christmas-themed edition of The Drum Creative Department.
We will be showing the best festive work and giving you, the reader, the chance to decide which seasonal campaigns, packaging designs or apps will make it into The Drum magazine.
You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum ( 9 December) in the Creative Department spread.
Other popular entrants will also be considered for the print edition.
If you'd like to submit your work for next week's regular edition of the Creative Department please contact Rebecca or Gillian.
For voting updates and more follow The Drum Creative Department on Twitter @TheDrumCreative.
Workfront and The Drum will be celebrating the best creative work of the year with a live exhibition on 25 November, register here.
Leo Burnett Iberia: Anuncio Lotería de Navidad 'Justino'
Brand: Anuncio Lotería de Navidad
Title(s): Justino
Agency: Leo Burnett, Iberia
Agency Website: www.leoburnett.es
Chief Creative Officer: Juan García-Escudero
Executie Creative Director: Jesús Lada
Digital Creative Director: Iñaki Martí
Creative Supervisors: Ignacio Soria y Arturo Benlloch Art Directors: Javier López Canle, Sergio García
Additional Credits: Ricardo del Campo
Account Manager: Sara Cubillo
Account: Jesús Álvarez
Head of Digital: Tania Cavada
Account Executive: Sandra Arán
Tech Team: Víctor Moreno, Horacio Panella, Luis Marcano
Producer: Nico Sánchez, Esther García
Production Company: Blur – Passion Pictures
Director: Against all odds
Executive Producer: Mario Fornies
Producer: Pblo García Acon
Published: November, 2015
Short Rationale: Created by Pixar, the ad for the Spanish National Lottery shows animated character, Justino, a lonely security guard working the graveyard shift at a mannequin factory.
Because of his late shift, he's not there to see the joy he gives his colleagues with his creative surprises, which include mannequin performance art and lookalike mannequins.
When the office wins the Christmas lottery that they entered together, Justino heads into the factory for just what he thinks is a regular shift, and this time he's the one to get a surprise.
Libertine London: Matalan 'Christmas 2015'
Brand: Matalan
Title(s): Christmas 2015
Agency: Libertine London
Agency Website: www.libertinelondon.com
Creative Director: Derek Hayes
Art Director: Derek Hayes
Copywriter: Trevor De Silva
Additional Credits: Director - Richard Crombie, Production company: Glover Films
Published: November 2015
Short Rationale: This year’s Matalan Campaign will build on last year’s charity campaign raising money for Alder Hey Children’s Hospital Charity, this year through the sale of Bobble Hats and Beanie Hats.
The TV ad takes place in a magical 2D world, set to a poem focusing on the different sides of Christmas and the choices families face. Throughout the spot the characters are wearing Matalan’s Official Alder Hey Bobble and Beanie Hats. The poem is read by Abbey Clancy who also appears in the ad.
In addition Matalan will be running product-based ads (both 30 second and 10 second spots) focusing on the magic of Christmas for families of all shapes and sizes. These ads are also set to poems read by actress Sarah Parish.
Adam&EveDDB: Temptations 'Say Sorry for the Holidays'
Brand: Temptations
Title: Say Sorry for the Holidays
Agency: Adam&EveDDB
Agency Website: www.adamandeveddb.com
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Copywriter: Rory Hall
Art director: Steph Ellis
Agency producer: Catherine Cullen
Planning Partner: Jess Lovell
Senior Planner: Enni-Kukka Tuomala
Managing Partner: Fiona McArthur
Business Director: Amelia Blashill
Account Director: Jaimee Kerr
Account Manager: Jo Lorimer
ATL Media agency (buying): Mediacom
BTL Media agency (buying): Starcom
Media planner: Mediacom
Production company: Rattling Stick
Producer: Kelly Spacey
Director: Austen Humphries
D.O.P: Austen Humphries and Jim Jolliffe
Editing Company: Speade
Editor: Gareth McEwen
Post Production: The Mill
Post Producer: Carl Phillips
Colourist: Mick Vincent
Flame artist: James Pratt
Audio Post Production: Factory
Sound engineer: Phil Bolland
Soundtrack name and composer: ‘Sorry Seems To Be The Hardest Word’ by Elton John
Music consultant: Thomas Wright @ Soundlounge
Print: Chief Creative Officer Ben Priest
Executive Creative Directors Ben Tollett, Richard Brim
Creative Director/s: Richard Brim
Creative team: Steph Ellis & Rory Hall
Agency producer: Amanda Davies
Planning Partner: Jessica Lovell
Senior Planner: Enni-Kukka Tuomala
Managing Partner: Fiona McArthur
Business Director: Amelia Blashill
Account Director: Jaimee Kerr
Account Manager: Jo Lorimer
Designer: Alex Fairman/ Luke Ridgeway
Media agency: Mediacom
Media planner: Mediacom
Photographer: Tim Flach @ Peter Bailey
Set Designer: Jessica Dance
Published: November, 2015
Short Rationale: Temptations turns grumpy cat festive showing a variety of disgruntled cats in Christmas costumes as part of its seasonal campaign.
Set to Elton John’s 'Sorry Seems to be the Hardest Word', the 30-60 second clips invite owners everywhere to apologise to their cats for the discomfort they put them through in the name of internet comedy.
Temptations brand manager, Arren Beach, said the advert “pokes lighthearted fun at cat owners who lovingly embrace the holidays to the fullest.”
The film is accompanied by the tagline #saysorry with the premise of helping your cat “forgive and forget” with the company’s cat treats.
Spectrecom Films: Oddbins '#WhatTheFox '
Brand: Oddbins
Title: #WhatTheFox - Oddbins Christmas Video
Production Company: Spectrecom Films
Website: http://www.spectrecom.co.uk
Producer: Laura Merrett
Director: Mark Jackson
Camera Operator: Kieran Hodges
Gaffer: Laurentiu Maria
Creative: Danielle Wilmot
Editor: Mark Jackson
Published: November, 2015
Short Rationale: Oddbins has launched an unsettling ad showing just how intolerant its festive fox mascot is towards Christmas Scrooges.
Anticipating a swell of alcohol sales in the festive period, and looking to be the vendor behind the supply, Oddbins has adopted an unconventional fox mascot.
Said brand ambassador emits a malevolent vibe in his debut ad as he stalks and then indoctrinates a man, forcing him to partake in some festive cheer,
A social campaign baring the cheeky hashtag #WhatTheFox will also run on Facebook, Twitter, YouTube and Instagram.
J. Walter Thompson: Debenhams 'Found It'
Brand: Debenhams
Title(s): Found it
Agency: J. Walter Thompson,London Agency Website: www.jwt.co.uk
Executive Creative Director: Russell Ramsey
Creative Director: Russell Ramsey
Creative: Jessica Weeks, Jo Taylor
TV Producer: Charlotte Jude
Assistant Producer: Edmund Thorn
Planner (creative agency): Lucy Moody
Board Account Director: Sally Emerton
Account manager: Jessica Deakin
Project Manager: Mita Bagchi
Media agency: Carat
Director: Jamie Gyngell & Jamie Whitby
Production Company: Hoi Polloi
Published: November, 2015
Short Rationale: Debenham’s ‘Found It’, the highly successful campaign for 2014 is evolved for 2015 with a more emotive message which highlights Debenhams’ gift offering for a wide range of recipients – making the product the hero, demonstrating the breadth of offer and conveying the chain’s new leading-edge online delivery propositions including next day delivery when you order by midnight.
Designed to capture the period of both self-purchase, getting ready, and major gift buying the campaign launches in store at the end of October and aims to steal a lead in the battle for the Christmas shopper.
‘Found It’ will appear across the UK and ROI estate of 169 stores as well as in advertising, direct mail, online, PR and social media.
CHI & Partners: Argos 'Just Can't Wait for Chirstmas'
Brand: Argos
Title(s): Just Can't Wait for Christmas
Agency: CHI & Partners
Agency Website: www.chiandpartners.com
Executive Creative Director: Jonathan Burley
Creative Director: Jim Bolton
Creatives: Colin Smith, Angus Vine
Planners: Sarah Clark, Josh Roth
Producer: Matt Cresswell
Creative producers: Cara Swindell, Marianne Paton
Designer: Richard Forder
Additional Credits: Production company: Rogue
Director: Mark Zibert
Executive producer: Charlie Crompton
Producer: James Howland
Directors of photography: Mark Zibert
Spencer Francey: Miguel Diaz
Cristian Petit-Laurent: Alfredo Escobar
First assistant director: Eric Kaskens
Editing: Final Cut
Editor: James Rosen
Visual FX: Electric Theatre Collective
Post-production producer: Serena Noorani
VFX supervisors: Yourick Van Impe, Giles Cheetham:
Sound studio: 750mph
Sound engineer: Sam Ashwell
Music: Troika
Sergei Prokofiev: Music search
Published: November, 2015
Short Rationale (optional): Argos has used its Christmas campaign to put a stake in the ground against rival Amazon and shout about a “unique” delivery proposition that marketing director Stephen Vowles believes cements the ‘digital leader’ status it has been eyeing for the past year.
Competing with Amazon for online shopper attention ahead of the Black Friday rush, Argos today (6 November) launched its own same-day service – initially free for orders over £50 – and a ‘pick up in-store within 60 seconds’ promise for all click and collect shoppers.
As such the Christmas campaign focuses heavily on conveying a sense of speed and excitement. Running with the tagline ‘Just Can’t Wait for Christmas’, it highlights the brands available, such as Samsung, Fitbit, Nespresso and Xbox, alongside Fast Track Collection and Same-Day Delivery.
Shot on a mountainside in Chile’s Valle Nevado, Canadian snowboarder Justin Lamoureux is seen leaping from a 10-metre ledge holding a red flare before the film follows a cast of 50 professional skiers and snowboarders as they rush down the mountainside.
Brothers and Sisters: Carphone Warehouse 'Super Mega Personalised'
Brand: Carphone Warehouse
Title(s): Super Mega Personalised
Agency: Brothers and Sisters
Agency Website: www.brothersandsisters.co.uk
Executive Creative Director: Andy Fowler, Brothers and Sisters
Creative Director: Will Flack, Brothers and Sisters
Creative: Zoe Hawkins, Brothers and Sisters
Copywriter: Will Flack/Zoe Hawkins, Brothers and Sisters
Additional Credits: Planner: Phil Teer/Luke Brookner, Brothers and Sisters
Business Lead: Katie Jackson, Brothers and Sisters
Account Directo : Shaida Vaillancourt/Ben Blackall, Brothers and Sisters
Account Manager: Mark Lloyd, Brothers and Sisters
Agency Producer: Tracy Macassey, Brothers and Sisters
Media agency: Blue449
TV: Director: Chaplin and Forbes
Production Company: Hungry Man
Producer: Jack Beardsley
Executive Producer: Matt Buels
VFX Producer: Misha Standford Harris/Sean Francis
Editor: Rachael Spann – Work
Music: Warner Chappell/ Sony Music
Soundtrack: “Last Christmas” by Wham!
Post Production : The Mill
Audio post-production/Sound: Wave Studios/Parv Thind
Published: November, 2015
Short Rationale: In its latest marketing salvo, Carphone Warehouse takes Keith Lemon down under for an “Aussie Chrissy” in a new advertisement to go on air from 19 November through until 20 December 2015. Devised by creative agency Brothers and Sisters, the newest burst in the ‘Super Mega Personalised’ series sees the comedian experiencing the “wrong” kind of Christmas in the Australian outback. In its first use in a UK advertisement, the festive soundtrack is ‘Last Christmas’ by Wham!
Julian Diment, Chief Marketing Officer, Carphone Warehouse said: “There’s nothing wrong with cutesy snowmen and Santas in Christmas ads, but we thought we’d try something different. Keith Lemon in the outback – it’s as wrong as being on the wrong phone deal.”
Keith is mystified as he negotiates the location and residents, and concludes that an Aussie Chrissy is just wrong! Whilst down under, Keith showcases ‘Pin Point’ UK-only deals to some of the locals, explaining the finer details using his best Aussie lingo over his inimitable Yorkshire accent.
BETC Paris: Canal+ 'Best Friend'
Brand : Canal+
Title(s): Best Friend
Agency : BETC Paris
Agency Website: www.betc-life.com
Agency Management: Bertille Toledano Guillaume Espinet Christophe Neyret Elsa Magadoux Mathieu Laugier Mathilde Lancon Jérémy Taffin
Executive Creative Director: Stéphane Xiberras
Creative Director: Olivier Apers ;
Art Director: Marie-Eve Schoettl
Copywriter: David Soussan
Additional Credits: Agency Producer: Isabelle Menard
Production Company: Control Films
Post Production: Mikros
Sound Production: Schmooze
Director : Joachim Back
Published: November, 2015
Short Rationale: This Christmas, treat yourself to a gift you won’t regret.
French broadcaster Canal+ has launched its 2015 Christmas campaign that after the Bear and the Unicorns introduces us to a new animal. However our new little friend is rather cumbersome and this time around things get pretty messy…
In the film, we meet a couple that would have been better off getting a subscription for Canal+ last Christmas.
The film was created by BETC Paris.
Turner Duckworth: Burger King 'Bags of Joy Packaging'
Brand: Burger King
Title(s): Bags of Joy Packaging
Agency: Turner Duckworth
Agency Wesbite: www.turnerduckworth.com
Published: November, 2015
Short Rationale: Inspired by the joy of the festive season, Burger King's Christmas packaging range celebrates the season with reindeer and mistletoe-clad coffee cups, Santa’s belly-inspired sandwich wraps, joyful takeaway bags and even a few holiday-themed characters on the always-animated Chicken Fries box.
Its iconic crown features an Unlucky Santa and his unique way of delivering presents this festive season.
BBH London: Tesco 'Little Helps'
Brand: Tesco
Title: Little Helps
Agency: BBH, London
Agency Website: www.bartleboglehegarty.com
BBH Creative Team: George Brettell, AK Parker, Matt Moreland, Chris Clarke
BBH Deputy Executive Creative Director: Caroline Pay
BBH Strategy Director: Lilli English
BBH Business Lead: Helen James
BBH Account Director: Cressida Holmes-Smith
Film Credits: BBH Producer: Kristin Armstrong
BBH Assistant Producer: Alice Straker
Production Company: Rattling Stick
Director: Daniel Kleinman
Executive Producer: Johnnie Frankel
Producer: Johnnie Frankel
DoP: John de Borman
Post Production: The Mill
Editor/Editing House: Julian Tranquille/ Cut and Run
Sound: Phil Bolland/Factory
Chief Marketing Officer: Michelle McEttrick
Brand Director: Simon Brady
Head of Brand Campaigns – Christmas: Tamara Duschl
Brand Campaign Manager – Christmas: Kristy Hoad
Published: November, 2015
Short Rationale: Tesco has put helping customers at the heart of its new Christmas campaign as it seeks to make the busy festive period easier for shoppers.
In a departure from the traditional long-running Christmas TV advert, Tesco’s fully integrated festive campaign will include several TV adverts which illustrate the ‘little helps’ on offer to customers in Tesco stores throughout the Christmas season.
The adverts will again feature Ruth Jones, star of TV hits Stella & Gavin and Stacey, as Mum, Jo, star of The Armstrong & Miller Show, Ben Miller as Dad, Roger and actor, Will Close, as son, Freddie.
23red: Bluewater 'Christmas is here. Make it magical'
Brand: Bluewater
Title(s): Christmas is here. Make it magical
Agency: 23red
Agency website: http://www.23red.com/
Creatives: Tristan Cavanagh, Steve Meredith
Additional Credits: Director: Steve Meredith
Producer: Philippa Dunning
Director of Photography: Rich Cornelius
Post Production: Smoke & Mirrors
Music: Ben McAvoy, WMP Studios
Media Agency: Blue Tiger
Published: November 2015
Short Rationale: The campaign idea encourages us to leave our world-weary adult lives behind and to see Christmas through the eyes of a child once again, embracing the magic of Bluewater during the festive period.
The TV ad stars a wide-eyed six-year old girl and a CGI incarnation of one of Bluewater’s iconic, illuminated reindeer, who appear annually at Bluewater to signify the start of Christmas for thousands of visitors.
Rothco Dublin: Meteor 'Christmas from Tax Haven'
Brand: Meteor
Title: Christmas from Tax Haven
Agency: Rothco, Dublin
Agency Website: www.rothco.ie
Agency Producer: Jessica Derby
Art Director: Ciara Rapple
Copywriter: Shane O’Brien
Finished Art: Gerry Cole
Additional Credits: Business Director: Aoife Moore
Account Director: Katie Oslizlok
Strategy: Emer Howard
Digital Strategy: Emer Fitzgerald
Digital Team: Claire O’Doherty, Paul Power
Social: Amy Lyons
Production Company: Red Rage
Director: Daddy
Producer: Gary Moore
Animation: Daniel Coss, Sarah Farrant
Music: Sponge
Post Production : Windmill Lane
Sound: Mutiny
Web Design: Owen Derby
Published: November, 2015
Short Rationale: Christmas 2015 sees the return of Meteor’s most successful but obnoxious Christmas tyrant to Irish TV Screens. Nicholas St Wenceslas, misanthropist, holiday magnate and CEO of Christmas LTD – the company responsible for commercialising the holidays – is back.
The 2015 campaign, created by Rothco, has launched this weekend with a 30” and two 20” TVCs. Wolf-of-Wall-Street-come-Miracle-on-34th-Street’s Nicholas is now living in the tax-neutral Christmas Isles; where he’s bigger and bolder than ever with a tropical corporate HQ, a poker-faced assistant, and plans for more extreme and imaginative ways to make you pay more for your Christmas while giving you less. However, while Nicholas is in the business of limiting customers’ Christmases by making them pay for it, Meteor are un-limiting people’s Christmases with unlimited offers and prizes.
Leo Burnett: McDonald's 'The Journey to Christmas'
Brand: McDonald's
Title(s): The Journey to Christmas
Agency: Leo Burnett, London
Agency Website: www.leoburnett.co.uk
Executive Creative Director: Justin Tindall
Creative Director: Matt Lee, Pete Heyes
Creatives: Phillip Meyler, Darren Keff
Additional Credits: TV Producer: Lou Pegg
Planner: Lorna Burt
Account Management: Simon Hewitt
Account Management: Alisa McQuaid
Account Management: Derek Ng
Media Agency: OMD UK
Media Planner: Lucy Johnson
Production Company: Outsider
Director: James Rouse
Editor: Art Jones @ Work
Post Production: MPC
Audio Post Production: 750mph
Published: November, 2015
Short Rationale: McDonald’s UK marks the beginning of its festive promotion with a fun new campaign that’ll see the British public encouraged to dust off their vocal chords and embrace the festive spirit.
Christmas is a time for families and friends to gather together and it’s also about the time spent with each other on the journey to their final festive destination. The campaign, which is the latest iteration of the brand platform ‘Good Times’, is centred around a new advert that explores this classic festive tradition - the journey to Christmas - and the role that McDonald’s plays during these memorable trips.
Created in partnership with Leo Burnett London, OMD UK and Razorfish, ‘The Journey to Christmas’ 60 second TV campaign features a young family making a long car journey just before Christmas Day, joyfully singing together the well-known Christmas classic by Wizzard, ‘I wish it could be Christmas everyday’. They break up the trip with a visit to McDonald’s.
The call to action at the end of the advert encourages the people of Britain to film themselves singing this same song whilst on their own Christmas journeys and uploading it to a brand new festive themed hub on the brand's website.
Maguires and Adrian McMurchie: GCMB 'Glasgow Loves Christmas'
Brand: Glasgow City Marketing Bureau
Title(s): Glasgow Loves Christmas
Agency: Maguires
Agency website: www.maguiresonline.co.uk
Illustrator: Adrian McMurchie
Illustrator Website: www.amcmurchie.com
Brand concepts and design: Maguires
Animation: James Houston
Music and lyrics: John McLaughlin
Snowflake brand concept and design: Maguires (see logo below)
Published: November, 2015
Short Rationale: A very special guest arrived in Glasgow this week to help the city launch its annual festive marketing campaign.
Wearing a specially-made pink suit to reflect the city’s PEOPLE MAKE GLASGOW brand, Santa was on hand in George Square and Buchanan Street to unveil this year’s Glasgow Loves Christmas programme along with the official campaign creative. This year’s creative from Maguires is based on a series of stunningly detailed, hand-drawn illustrations of city landmarks and icons by renowned Glasgow artist, Adrian McMurchie.
The drawings – which include George Square and Glasgow On Ice as well as the city’s famous ‘Style Mile’ – were then expertly crafted and brought to life by Glaswegian BAFTA winning visual artist James Houston, whose creative flair and technical skill were integral to the animations.
Glasgow City Marketing Bureau (GCMB), the organisation responsible for delivering the Glasgow Loves Christmas campaign, also engaged local songwriter John McLaughlin who devised and composed a memorable and festive music track to complement the visuals. It aired for the first time on STV last Saturday evening within a break during the X Factor as part of a wider TV and digital advertising campaign.
Tom Welsh: Tens '80s Christmas'
Brand: Tens
Title(s): '80s Christmas
Director: Tom Welsh
Published: November, 2015
Short Rationale: Filter sunglasses brand Tens is at it again with a cheesy spot designed to entice Christmas Shoppers.
As it did with its summer campaign, the start-up has turned to the 80s to celebrate the festive season, transporting viewers back to a selfie-free tinsel-scrunchie-filled era.
Shot in the style of a retro infomercial, the film is a refreshing alternative to other retailers' emotional Yuletide offerings.
Virgin Experience Days (In House): Virgin Experience Days 'Ruby & Ralph #SomethingWonderful'
Brand: Virgin Experience Days
Title: Ruby & Ralph #SomethingWonderful
Agency: Virgin Experience Days
Agency Website: www.virginexperiencedays.co.uk
Design Lead: Craig Francies
Published: November, 2015
Short Rationale: Online experience day gift store Virgin Experience Days created this animated film to share the feeling of anticipation that makes experience days such popular gifts.
Research shows that experiences make people happier than the instant gratification of material things. It’s all about anticipation, planning and looking forward to doing something different, and the memories that creates.
The film, devised by Virgin Experience Days in house creative team, is a tale of friendship, following Ruby’s determination to find a way to help her friend learn to fly. Nothing is nicer than anticipating something wonderful and the story also highlights the excitement of the festive season and looking forward to sharing surprises on Christmas Day. The film ends with the campaign headline ‘Something Wonderful Is About To Happen’.
J. Walter Thompson: Quality Street 'The First Sign of Christmas'
Brand: Quality Street
Title(s): The First Sign of Christmas
Agency: J. Walter Thompson, London
Agency Website: www.jwt.co.uk
Executive Creative Director: Russell Ramsey
Creative Director: Dave Masterman and Barry Christie
Creative: Andy Smith and Ryan Lawson
TV Producer: James Lethem
Additional Credits: Planner (creative agency): Richard Cottingham and Kevin Mercer
Business Director: Brooke Curtis and Gillian Milner
Senior Account Director: Paola Natellis
Account Manager: Lillian Mak and Alastair Ferrans
Project Manager: Charlotte McCluskey and Halide Dale
Media agency: ZenithOptimedia
Media planner: Alice-Lee Havill
Director: Joanna Bailey
Production Company: Bare Films
Editor: Sam Sneade at Speade editors.
Sound: Sam Robson at 750MPH
Post Production Team; Pete Young at Jam
Published: November, 2015
Short Rationale: 45,000 Quality Street wrappers fall from the sky as families, residents and animals frolic in an idyllic snow-covered festive street as it positions the chocolate favourites as the “First sign of Christmas”.
In selected cinema screenings, the audience will also be given a magical 4D experience with real wrappers fluttering down on them as the commercial is played.
There is also interactive projection and installation turning Covent Garden into a Quality Street- inspired Christmas wonderland for a day as well as a specially tailored Facebook campaign.
For thousands of excited consumers Christmas really starts when the Quality Street tin is opened and people dive in to rummage for their favourite. In its new campaign Quality Street looks to drive this point home with a fun and festive offering showing how its sweets are the centre point of many families’ Christmas moments and memories.
The ad begins with Quality Street wrappers falling like sparkling coloured snowflakes onto a picturesque snow covered street (called Quality Street, of course) as families, residents and pets play in the flurry of colour and snow. More Christmas scenes appear with a cat in a window and dad and his daughter chasing the wrappers before they evaporate into snow.
It ends with a family dipping into the big purple tub, ready to create more Christmas memories as “The Clog Dance” from a ballet La fille m’a gardée plays.
Miss Cakehead: Kraken Rum 'Think Ink Pines'
Brand: Kraken Rum (Proximo Spirits)
Title(s): Think Ink Pines
Agency: Miss Cakehead
Agency Website: www.misscakehead.com
Creative Director: Miss Cakehead AKA Emma Thomas
Published: November, 2015
Short Rationale: What better Christmas present to fans of The Kraken Rum than a follow up to the much loved Think Ink Black Flower Florist.
Orbital Media: Sudocrem 'Save Christmas with Sudocrem'
Brand: Sudocrem
Title(s): Save Christmas with Sudocrem
Agency: Orbital Media
Agency Website: www.orbitalmedianetwork.com
Creative Director: Hayden Allen-Vercoe
Published: November 2015
Short Rationale: Sudocrem’s inaugural Christmas Facebook campaign unleashes the nappy rash gremlins that descend on rooftops in order to ruin families’ Christmas time. Comprising the key elements of gamification, users are invited to stop the nappy rash gremlins in their tracks by tapping on their parachutes before they land on rooftops via a branded gamification APP.
From the game’s entertainment and shareability, the instant prizes provide the call to action as consumers who achieve specific scores within 60 seconds will be rewarded with instant prizes including, Amazon vouchers, Kindle Fires, products and money off vouchers. To optimise the game for both the user and brand, users can earn extra entries by completing additional tasks including inviting a friend or following the brand on Instagram.